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Associate Director, Consumer Marketing

4 months ago

Princeton, New Jersey, United States Bristol Myers Squibb Full time
Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: .

Bristol Myers Squibb has a rich history in Neuroscience focused on developing innovative medicines to help people living with Neurodegenerative and Neuromuscular conditions. Bristol Myers Squibb currently markets a product in Neurology and plans to re-enter the Psychiatry market with a focus on patients suffering with schizophrenia. BMS is a global biopharmaceutical company leading the way in medical innovation to help patients live longer, better lives. Our purpose as a company is to discover and develop therapies that will change the course of human health. We value our passion for patients, quest for innovation, and spirit of independence and love of challenge.

Title: Associate Director, Consumer Marketing - Schizophrenia

Position Summary:
We are seeking an experienced, passionate and results-driven Associate Director of Consumer Marketing to help support the consumer marketing efforts focused on schizophrenia. The Associate Director will play a pivotal role in developing and executing strategic marketing initiatives to raise awareness and drive growth of a new treatment option in the schizophrenia landscape. The Associate Director, Consumer Marketing reports directly to the Director, Consumer Lead, Psychiatry. This role will work closely with multiple cross-functional teams, support external agency relationships to drive brand awareness and ensure seamless and timely delivery of key brand priorities.

Key Responsibilities- include but are not limited to the following:Oversee the execution of (with key stakeholders) impactful, integrated consumer messaging and creative assets and tactics across various channels including TV, digital, print, website, CRM and social media.In collaboration with Patient Access & Support Services (PASS) team, develop programs to optimize product onboarding and adherence.Develop strategic roadmaps and implement new use cases involving new technological and operational capabilities delivered in partnership with internal COEsThink innovatively regarding the application of new technologies and solutions to help achieve goals and drive brand growthWork with internal cross functional groups (HCP Marketing, Public Relations/Corporate Communications, Legal, Regulatory, Medical, Project Management, Review Committees, Patient Support and Market Access)Collaborate with advocacy groups, patient organizations, and healthcare professionals to foster partnerships and support initiatives that empower patients and care partners to seek appropriate treatment and support services.Partner with the sales force to ensure effective communication, training, and messages are delivered and customer needs are being metManage inventory levels and distribution of promotional materialsWork with partners to report on KPIs and identify optimization needs, as well as track performance on a regular basisEnsure compliance with all regulatory requirements, industry guidelines, and ethical standards governing pharmaceutical marketing practices, including FDA regulations and guidelines related to schizophrenia treatment promotion.Qualifications & ExperienceBachelor's degree in marketing, Business Administration, or related field required, MBA or advanced degree preferred.Minimum of 6 years of progressive experience in biopharmaceutical marketing roles with a proven track record of success in launching and commercializing pharmaceutical products with a strong focus in consumer marketing tactical execution.Experience with developing, executing, and maintaining consumer marketing campaigns across all channels (e.g., TV, Digital, Social, Website, CRM)Effectively manages agency partners through the development of branded online and offline material including print and digital advertising collateral.Experience identifying key campaign metrics and utilizing KPIs for continuous enhancement and future design/innovation.Deep understanding of mental health conditions, schizophrenia trends and treatment landscape, the patient journey and what drives consumer behavior, and how to reach and engage people living with SMIA profound passion for addressing the unique needs and challenges faced by individuals living with schizophrenia and their care partners.Strong ability to translate insights into actionable marketing strategies.Experience collaborating with cross-functional teams and driving results in a matrixed organization.Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with internal and external stakeholders.Strategic thinker with strong analytical skills and the ability to analyze complex data sets, draw meaningful conclusions, and make data-driven decisions.Experience working in a highly regulated environment with a thorough understanding of FDA regulations and guidelines governing pharmaceutical marketing.Proven ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and projects simultaneously while ensuring timelines are met and budgets are managedStrong planning and organization skills, attention to detail, execution, and follow-throughStrong sense of urgencyPsychiatry experience strongly preferred.U.S. launch experience strongly preferred.Willing to travel up to 25% #LI-Hybrid

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through scienceTM , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to . Visit eeo -accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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