Social Media
3 days ago
LOCATION: Based in Indianapolis, IN – In-Person Attendance Required; not Remote or Hybrid
REPORTS TO: V.P. Track Management & Operations
Join our team as the Social Media & Design Manager, working alongside the Lucas Oil Indianapolis Raceway Park, Gainesville Raceway and In-N-Out Burger Pomona Dragstrip Marketing and Operations staff.
GENERAL:
Between the three NHRA-owned facilities (Lucas Oil Indianapolis Raceway Park, Gainesville Raceway, and In-N-Out Burger Pomona Dragway, we host over 250 days of track activity. This year's schedule includes popular events such as the U.S. Nationals, NASCAR T-Sport 200, and the NHRA Gatornationals as well as many other exciting events. In addition to our dragstrips, we host a number of other events across our three properties that vary from our oval track in Indianapolis, IN to our road course in Gainesville, FL.
This position is located at the Lucas Oil Indianapolis Raceway Park office which is located at 10267 East U.S. Hwy 136, Indianapolis, IN 46234
Office hours are Monday – Friday, 8:30 a.m. – 5p.m. Due to the nature of our schedule and track activity, you must be able to work event weekends and holidays throughout the entire event schedule.
PRIMARY RESPONSIBILITIES:
- Lead in the creative development for digital (web, email, social) and traditional (television, radio, print) communication channels along with event logos and branding.
- Lead in design of promotional materials such as flyers and posters for select events at the venue.
- Content capture for future event marketing efforts
- Represent the NHRA and IRP at various networking events and participate in other community events, as defined by the .
- Oversees the digital platforms (web, social, email marketing, etc.) for the three NHRA-owned properties (Lucas Oil Raceway in Indianapolis, Gainesville Raceway, In-N-Out Burger Pomona Dragway)
- Control Social Media efforts for all tracks, including paid and organic posts.
- Manages the digital content development schedule, creation, and execution for each of the three NHRA-owned tracks.
- Responsible for daily updating of each of the NHRA-owned track websites.
- Charged with the tracking and reporting of digital analytics, relating to each of the track websites and social media platforms for the NHRA-owned tracks.
- Develop social influencer database to help drive organic conversations.
- Work in coordination with third-party promoters at each of the NHRA-owned facilities to develop a content schedule that promotes each of the various events at the NHRA-owned facilities.
- Follows the latest digital and social trends and techniques, as it relates to the various digital platforms for the NHRA-owned facilities to update and stay on-track with the various digital adjustments that take place throughout the year.
- Work with the General Manager along with colleagues to develop the Annual Digital Marketing Budget, along with Capital and Staffing requisitions.
- Maintains a high degree of accuracy, timeliness, and consistency in all work.
MINIMUM SKILLS / EXPERIENCE / EDUCATION REQUIREMENTS:
- At least four-years of post-high school education (College, Technical School, Vocational Training) and a minimum of 2-3 years prior social media experience required; sports experience and motorsports knowledge is preferred.
- Minimum of 1 year of previous Digital Marketing experience required (Web, Database, Social experience)
- Strong design skills
- Detailed oriented and extremely organized
- Excellent oral and written communication skills
- Confident presence when speaking in front of groups of people.
- Strong computer skills including Microsoft Excel, Social Media platforms, Adobe Photoshop
- Able to provide great service with enthusiasm & energy throughout a workday/event.
- Able to work a flexible schedule including long workdays, nights, weekends & holidays.
- Ability to work under time constraints.
- Strong written and oral communication skills
- Considerable knowledge of marketing and communication principals, practices, and techniques
- Experience with writing press releases highly desired
- Passion for great service and great finance
- High integrity and honesty
- Enjoys being around people.
- High achievement: gets it done, done well, and done on time.
- High energy and positivity
- Strong personal presence and charisma
- Strong service orientation
- Well organized, strong follow-through
- Timely and accurate
- Love of learning - interested in learning about motorsports, business, people, and ticketing.
PHYSICAL REQUIREMENTS:
- Able to work at a computer all day
- Ability to talk on the phone as needed.
- Ability to lift up to 20 lbs.
- Ability to travel via air or car as needed to races.
- Must be able to work in an outdoor environment in variable weather conditions.
June, 2024
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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