Senior Social Media Manager
1 week ago
We are seeking an experienced Senior Social Media Manager to join our dynamic marketing team. This role requires a blend of strategic planning and hands-on execution, ideal for someone who excels in a fast-paced, global environment. The successful candidate will be responsible for developing and implementing TeKnowlegde's social media strategy to increase the online presence and improve marketing and sales efforts.
Accelerating Progress. Securing Futures.
TeKnowledge stands as the transformative catalyst for digital evolution, providing governments and enterprises around the world with unparalleled cybersecurity, advanced technical skilling, and enterprise technical services at scale. Our commitment to technology enablement, security, and advancement positions us uniquely in the market, ensuring our customers are equipped to achieve their strategic imperatives in the digital age with confidence and competitive advantage.
ResponsibilitiesDevelop and execute a comprehensive social media strategy aligned with business objectives and brand identity. Manage all social media channels, including LinkedIn, Meta, YouTube, and X. Collaborate with global stakeholders to ensure consistent social media messaging across regions. Monitor trends in social media platforms, tools, applications, design, and strategy to stay ahead of the curve. Create engaging, high-quality content (text, image, video) that reflects the brand voice and appeals to B2B audiences across business lines. Develop paid social media campaigns, including boosted posts and sponsored ads, managing, and optimizing ad spend. Utilize Hootsuite or similar tools to schedule posts, track social media engagement, and analyze data to optimize campaign performance. Prepare detailed reports on the effectiveness of social media campaigns, including key metrics like reach, engagement, and lead generation. Analyze data to identify areas for improvement and adjust strategies as necessary. Qualifications
Bachelor's degree in marketing, Communications, or a related field. At least 5 years of social media management experience in a B2B environment, preferably in the tech industry.
Skills & Tools:
Proficient with Hootsuite and other social media management tools. Strong understanding of social media metrics and data analysis. Excellent communication and collaborative skills to work effectively with internal and external teams. Proven ability to develop data-driven social media strategies with clear goals and measurable results. Creative thinker with outstanding writing and editing skills for crafting compelling B2B content. Proven experience in significantly increasing a B2B tech company's social media following and engagement will be an added advantage. Good to have familiarity with cybersecurity and tech education products and solutions, along with a passion for technology-
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