Channel Strategy Lead

About the Department

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The purpose of the Channel Strategy, Owned Lead is to lead the development of comprehensive strategies for owned digital properties that align with overall marketing objectives and support business goals. This role involves developing strategies for property evolution that meet brand objectives and target audience preferences, leading strategic initiatives to disseminate best practices through targeted training, curated resources, and campaign performance analysis. The Lead will lead and develop a team of strategists focused on owned properties such as centralized patient and HCP hubs and direct channels such as web, email, SMS, and chat. Responsibilities include partnering with brand teams and Experience Operations to advise on commercial strategies. Furthermore, the Lead is responsible for advancing channel standardization and innovation, developing channel best practices and governance to maximize the effectiveness of channels.

Relationships

The role of Channel Strategy, Owned Lead reports directly into the Omnichannel Engagement Lead. The role will regularly interface with their direct reports across customer and patient portal teams. Additionally, this role will interact with other teams within Omnichannel Engagement, including the Therapeutic Area Orchestration Strategies and Experience Operations Teams. The Lead will also interface with teams across the enterprise, including Commercial Excellence and Innovation, brands, Patient Support Programs, MAPA, IT and CMR.

Essential Functions

Strategy & Execution: Lead the development of comprehensive strategies for owned digital properties and channels that align with overall marketing objectives and support business goals. Develop comprehensive strategies for property evolution aligned with overall brand objectives and target audience preferences. Lead strategic initiatives to disseminate best practices through targeted training sessions, curated resources, and campaign performance analysis, empowering marketers to optimize owned digital channels effectively. Drive brand and creative strategies on the HCP and patient hubs, managing relationships with agency partners to ensure ongoing design and UX enhancements. Drive the development and oversight of customer acquisition strategies across NNI customer portals and other owned channelsLeadership & Team Management: Lead and develop a team of strategists focused on owned properties and owned direct channels including web, email, SMS, chat and othersStakeholder Engagement & Collaboration: Regularly present owned property strategy to brand and senior management. Ensures alignment of plans with brand teams, providing guidance/insights and soliciting feedback. Collaborate with Experience Intelligence to share regular reports and insights to stakeholders, identifying trends, opportunities, and areas for optimization to drive continuous improvement. Collaborate with cross-functional teams (e.g., brand, Experience Operations, Orchestration Leads) to plan and execute content calendars, ensuring a consistent and engaging presence across all owned channels. Partner with Omnichannel orchestration, brand teams and Experience Operations to advise on owned property strategyChannel Standardization & Advancement: Develop standardization, best practices, and governance for web, email, SMS, and chat channels to empower brands to leverage personalization, modular content, and advanced analytics modelsCompliance & Best Practices: Ensure owned properties are compliant with legal, privacy, and regulatory guidelines. Cultivate a culture of continuous learning and improvement by championing the sharing of industry best practices and emerging trends in digital marketing channels. Develops and advances first party acquisition strategies across owned properties in support of NNI enterprise for HCP and patient audiencesMeasurement, Optimization & Innovation: Monitor campaign performance, adjusting strategies, and optimizing budgets to maximize ROI and achieve campaign objectives. Conduct regular audits of owned channels to assess performance, identify areas for improvement and innovation, and ensure alignment with brand standards and guidelines. Coordinate and drive channel-level insight readouts to key stakeholders, demonstrating channel performance and identifying trends and opportunities for growthConsent Management: Develop and implement a comprehensive consent management strategy across all acquisition channels, ensuring compliance with global privacy laws (e.g., GDPR, CCPA) by collaborating closely with privacy and legal teams, monitoring and auditing consent practices, enhancing customer experience, integrating consent principles into acquisition strategies, utilizing data analytics for reporting, training internal stakeholders, and staying updated with regulatory changes Physical Requirements Hybrid model: 3 days in office and 2 days remote. Approximately 20-30% overnight travel. Development of People Verbiage below applies only to Supervisory roles; it is removed for individual contributors - DO NOT EDIT Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process. Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility. Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way. QualificationsA Bachelor's degree or equivalent is required; preferred concentration in Business, Marketing, Communications or a related field. Advanced degree preferred12+ years of experience in digital marketing, strategy development, or related roles in a commercial organizationProven track record of developing and executing strategies for owned digital properties at a senior management levelExperience managing customer and/patient portals within a pharmaceutical organization preferredStrong understanding of digital marketing tools and platforms, including email marketing systems, SMS and digital assistantProven knowledge of the pharmaceutical industry, including Medical, Regulatory, clinical processes and market dynamics preferredProven success in developing strategy through expert understanding of market and industryAbility to manage complexity, including the leadership of work across competing prioritiesStrong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiencesProven track record of innovative customer experience tactics/high impact results (based on metrics/ROI)Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow upExcellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organizationEmbodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicityExcellent leadership and team management skills, with the ability to inspire and motivate othersPeople management experience required, with a proven track record of development and coaching We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

---