Campaign Automation Team Lead
2 months ago
About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The purpose of the Campaign Automation Team Lead is to drive the strategic execution and continuous improvement of customer experience (CX) campaigns through effective leadership, collaboration, and technological integration. This position exists to ensure that our Marketing Technology (MarTech) architecture aligns with overarching business objectives and customer experience priorities, enhancing operational effectiveness and fostering a unified customer experience across all touchpoints.
Relationships
The Campaign Automation Team Lead reports directly to the CX Architecture & Automation HCP/Patient Lead, works closely with customer experience architects and campaign specification managers, and collaborates across CXME. The Campaign Automation Team Lead manages a team of Analysts in direct support.
Essential Functions
Ensure that MarTech architecture and execution support overarching business objectives and customer experience priorities, in alignment with CX campaign strategies. Collaborate with Campaign Specifications Team on defining the requirements for new capabilities or tools to improve operational effectiveness. Lead teams gathering and analyzing requirements for CX campaigns, overseeing the design, implementation, and integration of MarTech solutions and directing the execution of CX campaigns across MarTech platformsProviding leadership and guidance to a team of execution experts, focused on the adoption and execution of Adobe's Marketing cloud platforms and fostering a culture of innovation, collaboration, and continuous improvement. Develop the skills and capabilities of team members to drive excellence in CX campaign execution. Recruit, train and manage a team of employees and contractors. Support onboarding/training of execution analystsDrive innovation and continuous improvement in campaign execution with focus on speed to market, operational efficiency, execution quality, and maximizing the advancement of the campaign platformsManage work intake, deliverables, prioritize project deliverables / intake, and resource allocation. Create strategic and advisory interfaces to ensure coordination between vendors and AnalystsCollaborating with cross-functional teams, including marketing, IT, Omnichannel Orchestration, Enterprise Intelligence and data analytics, to ensure alignment of CX campaign initiatives with broader business objectives, facilitate data integration, and drive a unified customer experience across touchpoints. Keep stakeholders informed of developments in the organization or changes to business processes that might impact campaign operations. Serve as an NNI interface with vendors who provide expert staffOwn best practices for the Adobe platform and disseminate areas of continuous improvement information to the organization. Partner closely with the CX Architecture & Automation HCP/Patient Lead to set vendor management and working norms defined from external best practices and internal benchmarksSupport the CX Architecture & Automation HCP/Patient Lead to establish KPIs, SLAs and quality standards for campaign execution and cost management. Support departmental status and operational reporting and assist in the generation and distribution of standard and ad hoc reports specifically out of Adobe Campaign. Work with Campaign Specifications Team on the development of campaign learnings and share across the organizationDrive the evolution of our Marketing Technology, including Customer Data Platforms, decisioning engines, journey orchestration platforms, and campaign execution tools, and deliver personalization capabilities across multiple channels. Exhibit understanding of Adobe Marketing Cloud capabilities, identifying new needed system features and communicating systems functionality and upgrades to the Digital Marketing organizationMaintain documentation of business processes and the artifacts required to support campaign operations and hand-offs to Execution teams to facilitate workflow. Provide direction on Campaign Operations procedures and guidance to optimize campaign builds, leveraging Campaign Management best practices. Define and deliver all execution analyst responsibilities. Define, document and maintain business processes (work instructions, job aides, process swim lanes, project plan templates, etc.) Physical Requirements 10-20% overnight travel required. Development of People Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process. Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility. Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way. QualificationsBachelors degree in a Marketing, Business Admin, IT or related work experience. Advanced degree is preferred10+ years' experience in campaign management, marketing technology, or a related fieldProven experience leading teams and managing cross functional projectsExtensive experience in Adobe Marketing Cloud platforms, including Adobe Campaign, or similarExperience with customer experience strategies and omnichannel marketingIn depth knowledge of Martech architecture and Adobe's Marketing Cloud platforms, or similarFamiliarity with customer data platforms, decisioning engines, journey orchestration platforms and campaign execution toolsStrong understanding of data analytics and integration for unified customer experienceStrong ability to manage multiple priorities and influence cross-functional stakeholders in a fast-paced environmentPharmaceutical industry experience preferred but not requiredExperience in driving the evolution of marketing technology and identifying system feature needsStrong communication skills to keep stakeholders informed and to facilitate team and vendor coordination We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing. Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at This contact is for accommodation requests only and cannot be used to inquire about the status of applications.-
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