Custom Product Development
3 months ago
Summary
At Beats by Dre, new ideas have a way of becoming extraordinary products, services, and consumer experiences very quickly. If you bring passion and dedication to your job and there's no telling what you can accomplish.
As the Custom Product Development & Seeding Operations Lead, you will collaborate closely with internal cross-functional teams and external partners to create custom Beats products to drive brand engagement and earned media through strategic seeding initiatives across Beats. You will also be responsible for analyzing the performance and value of our custom product activations. You will be part of the Product Marketing Team and work closely with the brand, and talent teams to demonstrate and activate sport focused customs, ensure seeding and delivery execution, and analyze the results.
Key Qualifications
Native proficiency in English and Spanish (additional languages preferred), facilitating seamless communication in diverse cultural contexts
Demonstrated success in collaborating directly with European/Latin American & other international talent, showcasing cultural fluency and sensitivity
International experience, having worked across multiple countries within leading cultural brands
Proven track record of implementing successful earned media tactics, driving brand visibility and engagement
Experience working in the consumer electronics industry, showcasing an awareness of the competitive landscape and consumer preferences
Willingness to travel domestically and internationally, fostering meaningful connections and partnerships to drive success
Description
Gather insights and collaborate closely with the Custom Product team, driving the development and activation of products that resonate with talent globally
Provide support to the Custom Product team in design, seeding and strategy across diverse product categories to ensure talent engagement
Champion Beats products through partnership with internal relationship holders, external talent, key collaborators, relevant partners and organizations across the globe
Partner with Brand and Talent leads to create seeding plans and ensure strategic alignment and effective execution to increase earned media performance
Efficiently manage seeding inventory, operations & logistics
Gather analytics from seeding initiatives and provide insights which improve seeding strategy
Partner with internal analytics team and external agencies to track and evaluate seeding performance, delivering comprehensive reports to internal partners and leadership to inform future activations
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