Business Development Representative

2 weeks ago


Somerville, Massachusetts, United States Tulip Full time

Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulips cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energage's Top Workplaces USA and one of Built In Boston's "Best Places to Work '' and "Best Midsize Places to Work '' for 2024.

This is a hybrid role (~3 days in office) based out of our HQ in Somerville MA.

Position Summary:

As the Business Development Representative (BDR) Manager, you will be responsible for leading and managing a team of BDRs focused on both inbound and outbound lead generation efforts. Reporting directly to the Head of Marketing, you will play a pivotal role in driving the company's pipeline and overall company growth through strategic initiatives and effective team management. The ideal candidate will be data-driven, possess strong leadership skills, and have previous experience in managing and scaling BDR teams.

What skills do I need?

  • 4-5 years minimum sales/BDR experience
  • 1-2+ years of BDR management experience with a proven track record of successfully managing and scaling BDR teams in a fast-paced, high-growth environment.
  • Demonstrated proficiency in Salesforce or similar CRM platforms, with the ability to create and interpret reports independently.
  • Familiarity with outbound email tools, dialers, and call recording tools (nice to have – experience with our tech stack, Salesloft, Gong, Zoominfo, Orum)
  • Strong analytical and problem-solving skills, with the ability to leverage data to drive strategic decision-making.
  • Excellent communication and interpersonal skills, with the ability to effectively coach, motivate, and inspire team members.

Key Responsibilities:

  • Own results and drive achievement of key performance metrics for teams - pipeline generation, opportunity creation, meetings, and leading metrics like activity, personalization, and conversion by reviewing data and driving improvements
  • Establish quotas, and compensation plans to drive accountability and motivate team members towards achieving targets.
  • Drive outbound pipeline generation through outreach activities consisting of cold calling, personalized email outreach, and LinkedIn outreach.
  • Optimize inbound lead management processes by promptly responding to inquiries, customizing messaging, and maximizing lead conversion rates.
  • Develop and maintain a repeatable playbook for BDR activities, ensuring consistency and effectiveness in lead generation efforts.
  • Collaborate with Ops teams to address system and process issues, ensuring smooth lead flow and effective CRM utilization.
  • Oversee and mentor, and grow inbound and outbound team leads
  • Lead recruitment efforts to hire additional BDR team members, ensuring alignment with company goals and culture.
  • Develop and implement training programs to onboard new team members and enhance the performance of existing ones.
  • Work closely with cross functional team members across marketing, sales, and GTM ops and the leadership team to align BDR initiatives with overall company objectives.

Key Collaborators:

Sales, Revenue Marketing, Marketing Ops, GTM Ops

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don't match every requirement, applying gives you the opportunity to be considered.

We're building a strong, diverse team that values hard work, families, and personal well-being.

Benefits of working with us include:

  • Direct impact on product and culture
  • Company equity
  • Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
  • Flexible work schedule and unlimited vacation policy
  • Virtual company events, team events, and happy hours
  • Fitness subsidies


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