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Senior Marketing Specialist

2 months ago

Charleston, West Virginia, United States ATCC Full time



Ready to shape the future of science and global health? ATCC, a pioneer in biomaterials manufacturing, is seeking a Senior Marketing Specialist for a Remote role.

The Senior Marketing Specialist will lead our email marketing initiatives on the Eloqua platform. They will be responsible for developing, implementing, and optimizing email marketing strategies that drive engagement, conversion, and customer retention. This role requires a blend of creativity, analytical skills, and technical expertise to deliver impactful email campaigns that align with our brand and business objectives.

LI#-Remote


Responsibilities

Strategy Development: Create and implement comprehensive email marketing strategies to achieve business goals, including customer acquisition, engagement, and retention. Campaign Management: Plan, execute, and manage end-to-end email marketing campaigns, including newsletters, promotional offers, product launches, and automated workflows. Content Creation: Collaborate with the content team to develop compelling and relevant email content, including copywriting, design, and multimedia elements. Optimize existing nurture campaigns and build additional automated campaigns to help drive sales. Segmentation & Personalization: Utilize customer data to segment audiences and personalize email content to enhance relevance and effectiveness. Responsible for lead scoring and tracking contact behavior to map the customer journey and include in campaigns. Performance Analysis/reporting: Monitor, analyze and provide regular reporting on email campaign performance metrics (e.g., open rates, click-through rates, conversion rates, unsubscribe rates) to derive insights and optimize future campaigns. A/B Testing: Conduct A/B tests to evaluate the effectiveness of different email elements and continuously improve campaign performance. Compliance: Ensure all email campaigns comply with relevant regulations, including CAN-SPAM, GDPR, and other email marketing best practices. Stay current and abreast of marketing automation best practices and the changing email marketing land scape.


Qualifications

Education and Experience:

Bachelor's degree and 5 or more years' experience or equivalent experience. Experience in email marketing, marketing automation, and customer relationship management systems (Eloqua and/or Microsoft Dynamics CRM preferred).

Benefits

We Invest in You

Health & Wellness: Comprehensive medical coverage and company paid Life Insurance, Disability Insurance & AD&DWork life balance with Paid Holidays and PTOFitness and cell phone subsidies, and additional benefits such as Aflac, legal services, and pet insuranceEmployee Assistance Program offering around-the-clock counselingFinancial security: 401(a) (6% employer contribution) and 403(b) (2% match) retirement plansExceptional career advancement opportunities, recognition, and rewardsCorporate bonus programMission Focused:Non-profit organization supporting critical life science researchWe give scientists the tools they need to make discoveries that improve and save livesContribute to community involvement and social responsibility Join ATCC, where we fuel your success, well-being, and development. We're a mission focused non-profit Equal Opportunity Employer, championing diversity and inclusivity. When you work at ATCC, you become a part of that mission, one we've committed to for almost 100 years. Shape the future of science with us. ATCC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.