Growth Marketing Manager

3 weeks ago

New York, New York, United States Hinge Full time

Hinge is the dating app designed to be deleted

In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we're on a mission to inspire intimate connection to create a less lonely world. We're obsessed with understanding our users' behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With tens of millions of users across the globe, we've become the most trusted way to find a relationship, for all.

As a Growth Marketing Manager, you will be responsible for implementing multiple initiatives across marketing growth objectives. This work includes optimizing our app's presence in app stores to increase visibility and download, ensuring fluid and productive communication between the product and marketing teams, managing the dissemination of information about new product features and updates to maximize marketing effectiveness and alignment. This role would also partner closely with the creator marketing team to deliver on growth objectives related to this workstream.

Responsibilities

  • App Store Optimization (ASO) Strategy Development: Design and implement a robust ASO strategy to enhance app visibility and conversion rates in app stores, integrating ASO with in-app CRM strategies.
  • Cross-Functional Collaboration: Develop project briefings and coordinate with cross-functional teams, including strategy, creative, and design departments, to align on initiatives. Facilitate communication between product and marketing teams, ensuring synchronization on product capabilities and feature releases.
  • Agency and Partner Management: Oversee day-to-day relationships with third-party ASO agencies and app store representatives. Support and manage relationships, handling asset and information requests from major partners like Google and Apple.
  • Performance Monitoring and Analysis: Track and analyze app performance metrics, A/B testing results, and market trends to refine ASO strategies. Establish performance benchmarks to evaluate the effectiveness of programs and strategies.
  • Internal Communication and Documentation: Lead communications about new product features and updates to the marketing team, ensuring they are equipped to develop effective marketing materials. Organize and lead cross-functional meetings to monitor progress, resolve challenges, and adapt plans to meet business objectives. Maintain detailed project documentation, including plans, progress reports, and analyses.
  • Support for Marketing and Growth Initiatives: Assist in growth marketing efforts, collaborating with content and media teams to support creator marketing and optimize content for marketing objectives. Develop and refine post-production processes and design creative tests in collaboration with the media team.

What We're Looking For

  • Experienced Digital Marketing Manager: Three or more years of direct experience in app store optimization with a proven track record of successful ASO strategies and campaigns.
  • Excellent Communicator: Able to clearly translate product features and timelines into easily digestible share-outs to the marketing team.
  • Analytical Thinker: Able to translate data into actionable insights.
  • Collaborative Partner: Enjoys partnering with, learning from, and educating peers while driving growth in key international markets.
  • Self-Starter: Thrives in building new processes and workstreams, identifying white space opportunities, and putting plans in motion. Excels in autonomous and sometimes ambiguous environments, and is intrinsically curious.

As a member of our team, you'll enjoy:

401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.

Professional Growth: Get a $3,000 annual Learning & Development stipend once you've been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.

Parental Leave & Planning: When you become a new parent, you're eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)

Fertility Support: You'll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide $10,000 toward fertility preservation. You and your spouse/domestic partner are both eligible.

Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates– Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.

ERGs: We have eight Employee Resource Groups (ERGs)—Asian, Unapologetic, Disability, LGBTQIA+, Vibras, Women/Nonbinary, Parents, and Remote—that hold regular meetings, host events, and provide dedicated support to the organization & its community.

At Hinge, our core values are...

Authenticity: We share, never hide, our words, actions and intentions.

Courage: We embrace lofty goals and tough challenges.

Empathy: We deeply consider the perspective of others.

Diversity inspires innovation

Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact

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