Manager II, Market Research

1 month ago

Mettawa, Illinois, United States AbbVie Full time

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.
Job Description

AbbVie is seeking talented Marketing Insights professionals to work in Oncology on one of the leading Analytics & Insights teams in the pharmaceutical industry. Successful candidates will be able to thrive in a dynamic environment and have a proven ability to identify opportunities to drive business and communicate insights to influence business decision making.

Position Summary:

The Marketing Research Manager II will design, implement, manage, and analyze marketing research for the designated therapeutic area(s). The individual will derive insights from primary and secondary research, and partner with the commercial team to inform decision-making around brand strategies and tactics.

Key Responsibilities Include:

Act as marketing research lead for designated therapeutic area.Builds solid relationships and become a trusted advisor to therapeutic area leadership, guiding brand strategies and tactics based on superior, objective customer insights.Create, maintain, and ensure timely execution of the marketing research plans for the designated therapeutic area, driving alignment with brand strategy and adapting to evolving business needsPossess an expert understanding of custom research methodologies. Is highly proficient at supplier and stakeholder management, and leading custom research programs to deliver compelling learnings that guide strategic and tactical decisionsLead the Insight discovery process to uncover, define, and refine motivating insights across the customer baseCollaborate with and influence the brand team and agency to drive greater business outcomes.Inform the brand planning process based on a deep understanding of the market, all stages of the patient journey, and stakeholder influences throughout the journey. Clarify moments of meaning and highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps across stakeholders.Participate actively in the creative development process, informing the creative brief and creative concept development and assessment by representing the voice of the targeted customerMaintain organizational knowledge on all insights and performance data generated relative to the therapeutic area supported, including market and competitive trends, health care environmental influences and investment performance against various channels. Possess a strong understanding of industry secondary data and syndicated sources and their strengths and weaknesses.Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.Collaborate with Centers of Excellence within the Marketing Analytics and Business Insights department (Advanced Analytics, Payor Analytics) to convey to brand teams and leadership holistic, actionable learnings.Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, Analytics/Insights sub-functions).
Qualifications
BA or BS degree required. MBA or MA preferred. Degree concentration in marketing research or marketing is a strong plus.8+ years relevant marketing research experience, with at least 6 years client-side marketing research experience. Previous experience in a consultative role a plus.Excellent strategic thinking capabilities and equally excellent tactical execution skills.Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Senior Executives.Expert knowledge of custom research methodologies.Proven experience as a high performer and thought leader.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law: The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status. US & Puerto Rico only - to learn more, visit

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