Consumer Marketing Manager I/II, Rheumatology
1 month ago
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.
Job Description
The Consumer Marketing Manager I/II, Rheumatology (MM I/II) leads the development of commercial plans to maintain market leadership in an increasingly competitive landscape within the Rheumatology franchise of Immunology. TheMM I/II will work closely with multiple commercial operations teams to ensure success in development of strategy, creative and execution plans, product support and sales execution. Internally, the MM I/II will foster positive working relationships with the sales force, public affairs, medical affairs, medical review, market research, sales training, regulatory review, business analytics, customer experience, paid media and other cross franchise teams.
Externally, the MM I/II works with various ad agencies, consultants, and other vendors to successfully drive the business. The MM I/II must demonstrate the ability to lead without authority, while building a collaborative, integrated commercial brand team.
Key Responsibilities Include:
Contribute to the development of the consumer strategic plan leveraging both internal and external business understanding and insight.Lead creative development and execution of assigned consumer tactics to drive brand and disease awareness, acquisition, and conversion initiatives through a variety of channels including; mass, social, CRM, in-office, print, website, banner ads, and publisher programs.Lead the development and management of assigned digital programs to optimize the customer experience across all touch pointsLead development of relevant components of media plans, then evaluate and optimize by tracking performance and identifying implications of all media typesDecipher and extract motivational (activating) patient insights and prioritize for application toward strategically valued customers and stakeholdersContinually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriateProactively support the sales force through ongoing communications of consumer marketing programsDirect and motivate agency staff to develop impactful tacticsApply basic accounting, financial principles and tracking principles to manage a budgetInfluence others through clear communication, expertise, trust, commitment, and follow-throughManage internal cross-functional team members and external networks, consultants, and agency partnersQualifications
Basic Qualifications:Bachelors DegreeDTC mass media (TV, Print, Web) experienceUnderstanding of social media platforms and their applicationA balance of analytical capability and creative visionExcellent communication (oral, written, and presentation) and interpersonal skills.Ability to work with all levels in a highly matrixed organization.Ability to influence management.Strong planning and organization skills, attention to detail, execution, and follow-throughExperience working with and managing multiple external agencies including advertising, digital, database agencies and internal partners preferred.Preferred Qualifications:2-5 years brand marketing/consumer promotions experiencePharmaceutical consumer marketing experienceMultiple brands experience"Talent will be hired at a level commensurate with experience."
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status. US & Puerto Rico only - to learn more, visit-
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