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coordinator, playlisting

3 months ago

New York, New York, United States Primary Wave Music Publishing, LLC Full time

Primary Wave Music is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including Whitney Houston, James Brown, Prince, Bob Marley, Stevie Nicks, Talking Heads, Smokey Robinson, Village People, Crowded House, Burt Bacharach, Ray Charles, The Doors, Stone Temple Pilots, Sun Records, and many more. As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but impact and influence culture.

Summary of Key Responsibilities and Essential role functions:

  • Research & data
    • Conduct streaming analysis across relevant platforms (i.e. song monitoring & tracking, quarterly/annual reports, new artist proposals)
    • Track and interpret data to compile reports for clients and others as needed
    • Able to read basic analytics and develop creative plans and content ideas in reaction to what the data observed is telling them
  • Algorithmic Marketing
    • *Build, maintain and manage artist owned platforms & playlists where applicable (Spotify, YouTube, etc.)
      • Work with artist teams to promote thematic playlists across various artist platforms
      • Execute artist DSP platform optimization, updates, and campaigns for artist channels (utilizing platforms specific features & tools (i.e.: Spotify for Artist Pick, Pandora Featured Track, etc.)
    • Manage Primary Wave company overall playlists
  • Onboard new catalogs
    • Analysis for pitches
    • Audit global DSP's for any missing songs and albums
  • General
    • Create streaming marketing tools and assets for upcoming titles & key catalog releases
    • Develop creative strategies to build song streams, grow followers of artist owned playlists and channels
    • Work with digital team on various artist campaign execution
      • Assist Director of Streaming with assigned tasks
      • Oversee interns as needed
      • Nurture & grow relationships within the music streaming platform industry
      • Assess new technologies, partners and develop new opportunities
  • YouTube platform marketing + monetization
    • Work with 3rd party & distribution monetization companies to optimize channels
    • Audit YT platform for all official video content and report missing content for monetization
    • Issue video take downs for unauthorized content
    • Set up channels for e-commerce and ticketing for applicable artists
    • Conduct channel clean up (i.e. create OAC's, merge/delete duplicate content)
  • Candidate must possess:
    • Familiarity with streaming analytics platforms (such as YouTube Studio, Spotify For Artists, etc.)
    • 1-2 years' experience (inclusive of internships) working in the music or entertainment fields, managing digital marketing campaigns and relationships with digital and social partners
    • Demonstrated passion for music, live events, social media, lifestyle blogs (discovers new music in interesting ways)
    • Reads blogs (tech and entertainment) every day, installs every new app just to try it out
    • Must be comfortable working in an environment with many changeable demands and priorities, requiring scheduling flexibility, positive demeanor and a "can do" attitude
    • An interest in understanding how content performs, leveraging available platforms and data
    • Excellent attention to detail, including grammar and spelling
    • Experience in Photoshop, video editing programs (Final Cut Pro, Premiere, etc.), audio editing programs and Microsoft Office (Outlook, Excel, Word, etc.) and basic HTML experience is a major bonus
    • Entrepreneurial mindset
    • Able to read and react to trends in the social and online space
    • Excited by a collaborative high-volume work environment

The ideal candidate will have:

- Network of meaningful relationships in the streaming community

- Creative vision and fearless appetite for marketing innovation

- Familiarity with the nuances of music IP management

- Experience speaking directly to artists, songwriters and artist managers

- Strong organizational skills

Benefits:

We offer exceptional benefits, to our employees. In addition to a competitive salary, we offer and an excellent career path. We provide one of the best available benefit programs for small businesses, including a healthcare plan, 401(k), long-term and short-term disability, holidays, life insurance, hybrid work schedule, and vacation.

We work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To respond to this great opportunity, please click on the below Apply Now link to complete an application and submit your resume.

*In lieu of a cover letter, please provide a creatively themed playlist (on the streaming platform of your choice) along with a written description of why you chose those songs and theme. The description can be as long as you like.

Individuals can perform essential job functions with or without reasonable accommodation.