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Product Marketing Manager, Generative AI Developer Tools

4 months ago

Seattle, Washington, United States Amazon Full time


Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally.

Millions of customers-including the fastest-growing startups, largest enterprises, and leading government agencies-are using AWS to lower costs, become more agile, and innovate faster.

Are you excited about the possibilities generative AI brings to building and running software at scale? Do you have a passion for helping customers understand how these technologies can make a big difference to their businesses?

Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services.

We tell AWS's most important and interesting stories to educate customers about what is possible when you build on AWS.


As a Product Marketing Manager for AWS Generative-AI Powered Builder Tools, you will engage our customers and prospects to help them understand how our next generation tools will help them build and run applications on the cloud at scale without need to be a professional developer.

You will make an impact every day by creating the most compelling content to help customers understand the use cases and value propositions, and build the right marketing programs to drive customer engagement and service adoption.

You will also work with the product teams to shape the product vision and prioritize features for a rapidly growing business.

This role can sit in either Seattle, WA USA or San Francisco, CA USA. Relocation offered to these locations only from within the U.S. only.

Key job responsibilities

  • Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives
  • Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
  • Work with product teams to support service launches by distilling key functionality and benefits into crisp product marketing messages targeting technical personas
  • Craft and develop compelling audience-specific messages, content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, how to guides etc.)
  • Develop and execute on breakthrough product marketing activities that reach target audiences effectively
  • Continuously measure and optimize product marketing initiatives
About the team

About AWS

Diverse Experiences
AWS values diverse experiences.

Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply.

If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform.

We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.

Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer.

That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony.

Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture.

When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Sales, Marketing and Global Services (SMGS)


AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success.

AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

We are open to hiring candidates to work out of one of the following locations:

San Francisco, CA, USA | Seattle, WA, USA

BASIC QUALIFICATIONS

  • 4+ years of professional noninternship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling crossfunctional programs or marketing campaigns from concept to completion
  • Experience managing and measuring marketing performance in various channels
PREFERRED QUALIFICATIONS

- * MBA and/or computer science, engineering, technology background
- * Experience with cloud and data center infrastructure technologies
- * 2+ year's experience using and/or marketing DevOps and/or developer related products and services
- * Product marketing experience and familiarity with generative AI or developer audiences

Amazon is committed to a diverse and inclusive workplace.

Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit


Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets.

The base pay for this position ranges from $87,300/year in our lowest geographic market up to $179,600/year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company.

Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.