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Copywriter (San Diego)

4 months ago

California, United States ICW Group Full time

Are you looking for more than just a job? Do you want to have a voice and feel a sense of belonging? At ICW Group, we hire innovative people who consistently adapt, grow and deliver. We believe in hard work, a fun work environment, and embracing creativity that only comes about when talented people collaborate to develop solutions. Our mission is to create the best insurance experience possible.

Headquartered in San Diego with regional offices located throughout the United States, ICW Group has been named for seven consecutive years as a Top 50 performing P&C company offering the stability of a large, profitable and growing company combined with a small-company entrepreneurial spirit. Our purpose-driven ethos provides team members with opportunities to contribute, develop, and belong.

Do you thrive on crafting compelling content that captivates audiences? If so, we have an exciting opportunity for you As our Marketing team expands, we're seeking a Copywriter to create engaging and compelling content that aligns with ICW Group's brand, resonates with our target audiences, and supports our overall marketing objectives. The role works as part of the Enterprise Marketing department to write content for B2B marketing assets for use across multiple communication platforms. This role will produce content that will be used to promote ICW Group's products, services and overall brand positioning to current and prospective customers to grow top line revenue and market share.

WHAT YOU WILL DO

Writes and edits engaging and informative copy to drive revenue and enhance the experience across all channels of the business.

  • Creates clear, concise and persuasive content that motivates, inspires, educates, informs, sells, and/or provides operational information, across a wide variety of marketing platforms.
  • Executes concepting, writing, editing, and reviewing copy for a wide range of cross-departmental campaigns and deliverables.
  • Develops marketing messages for multiple marcomm outlets including – print, web, email, video, sales collateral, mobile, PPC, blogs, advertising, social media, and more.
  • Writes both short-form and long-form content for marketing deliverables that support acquisition, engagement and retention.
  • Serves as the primary content creator for the company's Articles & Insights blog. Develop high-quality content on a variety of topics that supports the company's SEO strategies.
  • Develops content that is consistent with and helps reinforce ICW Group's brand voice across all marketing and communication efforts.
  • Writes, edits and adjusts content to continually improve engagement and meet conversion goals.
  • Proofreads and edits self-created work and the work of other copy providers.

Contributes to Enterprise Marketing's overall creativity, innovative thinking, and problem-solving capabilities.

  • Ensure all content is aligned with brand guidelines, tone of voice, and messaging strategy.
  • Supports and drives copy by making recommendations to campaign strategy leads based on creativity and strategic insights.
  • Works collaboratively with User Experience, Graphic Designers, Digital Marketing Specialist, Video Production team and other members of the Enterprise Marketing team to develop highly impactful marketing campaigns.
  • Actively participates in team brainstorming sessions for overall creative concept development.
  • Proactively suggests and implements ways to improve content to better meet user needs based on feedback, performance, analysis and observed trends in the media landscape.
  • Works with marketing project managers on multiple and rapidly evolving projects and manages workflow through a comprehensive project management system.
  • Handles tight and ongoing deadlines.

WHAT YOU BRING TO THE ROLE

  • Bachelor's degree in Marketing, Communications, Journalism, Advertising, English or related field. Additional experience may be considered in lieu of a degree.
  • Minimum of 3-5 years of professional copywriting experience required, B2B preferred.
  • Experience writing across a broad range of platforms (web, print, social media, video, etc.)
  • Experience working with designers and other marketing roles (e.g., digital marketing, corporate communications, etc.)
  • Experience in financial services a plus.

CERTIFICATES, LICENSES, REGISTRATIONS

Not applicable.

KNOWLEDGE AND SKILLS

  • Creative thinking, the ability to multi-task, and exceptional attention to detail is required in this role.
  • Excellent research and writing skills; exceptional grammar and attention to detail.
  • Requires a willingness to gain a deep understanding of ICW Group's brands and adopt its voice. Ability to switch vocabulary, tone and style from one audience to another.
  • Flexibility to jump between different projects and handle a rapidly changing environment while delivering high-quality results, often on tight deadlines. Exhibits strong editing and proof-reading capabilities.
  • Dependable, coachable, collaborative, and an efficient communicator. Creative thinker and team player who works well under tight deadlines. Ability to work independently and with a team to meet deadlines.
  • Excellent organizational skills and multitasking ability. Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro.

COMPENSATION

The salary range listed for this position, $65,220.24 to $109,989.53, is exclusive of fringe benefits and potential bonuses. If hired at ICW Group, your final salary compensation will be determined by factors such as skills, experience and/or education. In addition, we believe in the importance of pay equity and consider internal equity of our current team members as part of any final offer. We typically do not hire towards the maximum of the range in order to allow for future and continued salary growth. We also offer a substantial benefits package outlined below.

WHY JOIN ICW GROUP?

  • Challenging work and the ability to make a difference
  • You will have a voice and feel a sense of belonging
  • We offer a competitive benefits package, with generous medical, dental, and vision plans as well as 401K retirement plans and company match
  • Bonus potential for all positions
  • Paid Time Off with an accrual rate of 5.23 hours per pay period (equal to 17 days per year)
  • 10 paid holidays throughout the calendar year
  • Want to continue learning? We'll support you 100%

ICW Group is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. ICW Group will not discriminate against an applicant or employee on the basis of race, color, religion, national origin, ancestry, sex/gender, age, physical or mental disability, military or veteran status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other characteristic protected by applicable federal, state or local law.

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