B2B Product Marketing Manager, Loyalty

Found in: beBee jobs US - 1 week ago


Miami, Florida, United States Mastercard Full time

Job Title:

B2B Product Marketing Manager, Loyalty

Overview:

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.

Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.

Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences.

We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Overview

Mastercard has quickly become a leading technology company, offering services that power the world of payments and beyond.

Mastercard's Data & Services business unit is a key differentiator for Mastercard, providing the cutting-edge services that help the world's largest banks, merchants and tech companies grow.

Data & Services' solutions are centered on data-driven technologies and innovation, and include payments-focused consulting, loyalty and marketing programs, business experimentation through Test & Learn, and data-driven information and risk management services.


The Data & Services Marketing team is focused on driving revenue growth through customer acquisition and retention by creating B2B thought leadership positioning and product content, as well as building and executing global and local multi-channel campaigns.


Product marketers within the Mastercard Data & Services Marketing team are responsible for creating market differentiation and consideration for Mastercard 's products and services, which are used by leading companies across industries.

Working closely with product and sales teams, the B2B Product Marketing Manager, focused on the Loyalty business line within Mastercard Data & Services, will develop compelling strategies, content, and platforms that drive awareness and demand for our cutting-edge Loyalty solutions.

Role


The B2B Product Marketing Manager role will lead the execution of product marketing strategies within the Data & Services business unit for the Loyalty business line, in close collaboration with our product and sales teams.


In this role, you will provide hands-on management of all marketing materials and content to drive awareness and demand for Mastercard Loyalty offerings.


You will also determine insights into customer needs and appropriately translate these insights into excellence in marketing planning, lead generation, and awareness-building activities.


This role is a great opportunity for a professional and enthusiastic B2B marketer who is ready to hit the ground running, build a deep understanding of Mastercard offerings - particularly those in the Loyalty space, and take on a fast-paced, global role in a critical area of our business.

Responsibilities

  • Lead the execution of established Product Marketing strategies
  • Develop sales materials-core sales presentations, website content, product demos and videos-and packaging, leveraging consumer and industry insights
  • Support the development of product value propositions that are crisp, and competitively positioned
  • Collaborate closely with product, sales and marketing teams
  • Drive efforts to integrate product programs with segment and regional marketing programs and vice versa
  • Maximize distribution and use of product marketing assets across sales teams
  • Monitor and adjust product marketing budget
  • Conduct quarterly business reviews with Loyalty leadership team
All About You

  • 5+ years of experience in B2B product marketing role (or related field) in related industry
  • Proven success executing product marketing campaigns, evaluating metrics for success, and recommending changes
  • Strong storyteller that understands that content should be purposeful and succinct, even when dealing with complex subjects
  • Proven ability to translate business priorities into marketing campaigns that generate awareness and demand
  • Strong background in leveraging multiple sources of data to identify insights, draft briefs, assess creative content across channels, and deliver sales and marketing materials
  • Inquisitive, with an aptitude for analytical and quantitative problem-solving
  • Demonstrated ownership, and enthusiasm with a track record of learning quickly on the job
  • Experience with analyst relations and participation in vendor evaluation reports such as Gartner's Magic Quadrant and Forrester's Wave
  • Strong project management and relationship building skills
  • Clear and flexible communicator with experience working collaboratively with multicultural and remote project teamsPDN-9b2e6f53-3de3-441d-b04f-e7a67ef156ef

  • B2B Sales Representative

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States Sterling Miami Full time

    We are looking to hire an enthusiastic Brand Ambassador to be the face and voice of our brand. As a successful candidate, you will be involved in increasing brand awareness and sales by promoting our products through face to face B2B events channels. You will work closely with our sales and marketing division to achieve its marketing goals and objectives,...

  • Email / SMS Marketing Manager

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States Storypod Full time

    We are looking for a data-driven Email/SMS Marketer who is passionate about increasing customer repeat purchases, customer loyalty, segmentation, engaging copy and creating valuable content for our growing audience of parents and grand-parents.Your Responsibilities:Conceptualization, execution, and management of all our email/sms and loyalty marketing...

  • Field Marketing Manager, LATAM

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States Illumio Full time

    No Agency Submissions Accepted.In this role, you will be at the forefront of executing and elevating Illumio's marketing strategies across the LATAM region, focusing on lead generation, market awareness, and driving revenue through direct and partner channels. Everyday, you will collaborate closely with sales, channel teams, and partners to develop and...

  • Intern - Event Coordinator / Marketing Strategist

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States ANTI ELIXIR LLC Full time

    ANTI helps with hangovers. Yes, it really works Mixed with your favorite liquor - it makes amazing cocktails that help you wake up feeling better than you have any reason to expect. Or in the morning if you're already feeling bad, it helps you feel better fast.ANTI it is the first beverage designed to reduce the aftereffects of drinking. "Would you pay $5 to...

  • Digital Marketing Manager| Miami Beach Convention Center

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States teamworkonline Full time

    OverviewUnder the direction of the Director of Sales & Marketing, the Digital Marketing Manager manages the digital marketing activities and digital sales and marketing systems for the Miami Beach Convention Center (MBCC) & Campus (Pride Park, Collins Canal Park, Rum Room, and Venu). The Digital Marketing Manager is responsible for the management of the...

  • Marketing Management Trainee

    Found in: beBee jobs US - 2 weeks ago


    Miami, Florida, United States RevoLusion Consultants Inc Full time

    When you're part of the Revolution Consulting team, you'll have the opportunity for continual growth and learning in a culture that empowers your development. We are the leading business development firm right in the heart of Miami. When you join our Management Trainee Program, you'll soon discover that every day is different because it is filled with new,...


  • Miami, Florida, United States Perry Ellis International Full time

    Job DescriptionThe Ecommerce Digital Marketing Coordinator role will support the Digital Marketing team by coordinating initiatives related to ecommerce customer reviews, email marketing, loyalty programs and all associated data. The role will continue to evolve and support the ecommerce team. A primary responsibility is for collecting, distributing,...

  • Business & Product Development Manager

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States LISA TODD Full time

    LISA TODD is more than just a successful fashion knitwear brand. We are a well crafted team of passionate and dedicated individuals that feels more like family. We take great pride in all that we do - and with many opportunities for expansion at hand, we are looking for a new key member to join our team.LISA TODD is searching for an ambitious and experienced...

  • Digital Product Manager, LATAM

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States Shiseido Full time

    Job Purpose: The Digital Product Manager, LATAM will be an integral part of the Digital Marketing team, serving as project manager for the region's PR, influencer marketing, digital media, and digital trade initiatives. Primary Duties & Responsibilities: Formulate paid marketing campaigns with a majority focus on digital mediaSupport the development of...

  • Marketing- Branding Assistant

    Found in: beBee jobs US - 2 weeks ago


    Miami, Florida, United States Omni Clear Communications Full time

    Job Title: Marketing Branding AssistantOverview:As a Marketing Branding Assistant, you will play a crucial role in supporting our marketing and branding efforts. You will work closely with the marketing team to develop and execute strategies to enhance our brand presence and engage our target audience effectively. This role requires a creative mindset,...

  • Production Assistant

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States Frida Full time

    Role Overview: Frida is seeking a Production Assistant on a contract basis to join our Marketing team. The ideal candidate would be self-motivated, organized, resourceful, and creative. The Production Assistant will work alongside the Production Coordinator in the Events + Partnerships division. This is an hourly position that is required to be in-office as...

  • Marketing Assistant

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States Porvox Speak Full time

    Our company is looking to hire a Marketing Assistant who will be working closely with our marketing team to develop and implement marketing plans and strategies for our brands. As a successful hire, you will be tasked with helping identify marketing trends and opportunities for growth, as well as creating marketing materials such as white papers and case...

  • Marketing Assistant

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States Sterling Miami Full time

    Our company is looking to hire a Marketing Assistant who will be working closely with our marketing team to develop and implement marketing plans and strategies for our brands. As a successful hire, you will be tasked with helping identify marketing trends and opportunities for growth, as well as creating marketing materials such as white papers and case...

  • Growth Marketing Lead – Direct-to-Consumer

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States unybrands Full time

    unybrands was founded in 2020 by a group of partners who shared a common vision to create the leading next-generation e-commerce platform for micro-brands. The company operates globally, with our headquarters located in Miami and additional teams based in Berlin, London, New York, Seattle and Shanghai. unybrands acquires e-commerce brands that operate on and...

  • Product Lead, Credit

    Found in: beBee jobs US - 2 weeks ago


    Miami, Florida, United States Novo Full time

    About the Role:We are looking for a Senior Product Manager or Product Lead to join our Product team and work on growing, exploring, shaping, and building the future of our small business credit business. You will work with engineering, design, operations, risk, data science, compliance, and other teams to achieve the strategies and objectives set by the...

  • Marketing Director

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States Harness Your Power Full time

    About Us:Harness Your Power is a forward-thinking personal development and leadership business dedicated to empowering individuals to reach their highest potential. We specialize in providing transformative programs that foster personal growth and leadership excellence. As we expand our reach, we seek a self-employed Marketing Director with a strong focus on...

  • Senior Sales Executive Leisure

    Found in: beBee jobs US - 7 days ago


    Miami, Florida, United States W South Beach Full time

    Additional Information This position will handle the Leusire segment only. Candidates should reside in the New York area.Job Number Job Category Sales & MarketingLocation W South Beach, 2201 Collins Avenue, Miami Beach, Florida, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? YRelocation? NPosition Type ManagementJob SummaryActs as the...

  • Senior Sales Executive Leisure

    Found in: beBee jobs US - 2 weeks ago


    Miami, Florida, United States W South Beach Full time

    Additional Information This position will handle the Leusire segment only. Candidates should reside in the New York area.Job Number Job Category Sales & MarketingLocation W South Beach, 2201 Collins Avenue, Miami Beach, Florida, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? YRelocation? NPosition Type ManagementJob SummaryActs as the...

  • Full-Stack Developer to join early stage VC backed startup

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States Another Acquisition Full time

    *About the company *-We are a venture backed pre-product start-up that is obsessed by finding a better way to engage with existing customers using advanced data, predictive analytics, machine learning, and reactive multi-channel sequences. Our goal is to use the latest technology to revolutionise customer engagement and upsell in a beatifull, product first...

  • Sr Dir Product Innovation

    Found in: beBee jobs US - 1 week ago


    Miami, Florida, United States Royal Caribbean International Full time

    ABOUT US Royal Caribbean International is known for driving innovation at sea and has continuously redefined cruise vacationing since its launch in 1969. Each successive class of ships is an architectural marvel and pushes the envelope of what is possible on a cruise ship. Onboard, the global cruise line has debuted countless industry "firsts" - such as...