ECOMMERCE DIGITAL MARKETING COORDINATOR FashionCareerFair: Interviews on April 18th

4 weeks ago


Miami, Florida, United States Perry Ellis International Full time
Job Description

The Ecommerce Digital Marketing Coordinator role will support the Digital Marketing team by coordinating initiatives related to ecommerce customer reviews, email marketing, loyalty programs and all associated data.

The role will continue to evolve and support the ecommerce team.

A primary responsibility is for collecting, distributing, tracking and managing samples sent to select customers to grow our product reviews online across all PEI websites.


DUTIES AND RESPONSIBILITIES:
Assist with reporting related to overall CRM team as it relates to customer retention, customer profiles and email marketing


Maintain reporting accuracy in relation to inventory integrity across all DTC sites to ensure that all available inventory is available on-site.

Target, source, research, contact and negotiate with potential customers and influencers to participate in the PEI Sampling program.

Responsible for all ROI / ROAS / ENGAGEMENT / CAMPAIGNS analytics tracking for the program

Work with buyers on which new key styles for the season will be sent to customers for review

Help with the creation and evolution of campaign performance reports and dashboards to measure, report and assess the performance of Ecommerce programs against defined KPIs and goals, working with various analytical tools to help inform decision-making and provide insights

Moderate reviews and answering customer questions for all orders through reviews platform

Maintain professional conversation and coordinate contracts with customers through sample program and customer reviews/questions

Maintain tracking and reporting system for personal customer data and sample whereabouts as well as reviews collected

Organize customer data and UGC created to develop insights to optimize program

Develop reports based on applicable data such as conversion rates related to the sample program and overall reviews

Other duties as needed/assigned within DTC business

SKILLS, KNOWLEDGE AND ABILITIES

Positive, can-do attitude

Deadline-driven, excellent organizational skills and attention to detail

Must be able to work independently and with a team and be resourceful

Must exhibit strong communication, time management skills and interpersonal skills

Ability to prioritize projects and handle multiple tasks

Ability to develop and maintain productive relationships and communicate effectively with internal and external partners

Ability to multitask, work in an extremely busy environment and remain positive and productive.

Self-starter; effective in managing projects from the ground up

Advanced knowledge of Microsoft Excel, Word, and PowerPoint, and Google Office

SAVE THE DATE
Perry Ellis will be exhibiting at the Fashion Career Fair.
Interview from the comfort of your home on Thursday, April 18th from 1pm to 5pm Eastern via video chat.
This event is open to experienced, wholesale fashion industry job seekers. Registration is required. Visit for more details.
Sorry, store/field positions will not be represented at this event.
#FCF2024

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