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Senior Content Experience Manager- Urology
3 months ago
Additional Location(s):US-MN-Minnetonka; US-MA-Marlborough; US-MN-Arden Hills; US-MN-Maple Grove
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance
At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.
About the role
The Senior Content Experience Manager is passionate about understanding the intersection of our consumers', healthcare customers', and administrative customers' needs, and the relevant, useful stories that capture their attention and motivate them to enrich their understanding of our offerings. This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of on- and off-line channels.
Qualified candidates are fluent in today's digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, Omnichannel Marketing, Marketing Automation, Email, Programmatic Advertising, Organic and Paid Social. This individual contributor role will report to the Senior Manager - Content Experiences within the Urology Customer Experience & Activation (CE&A) team.
Candidates will be asked to provide a portfolio (content strategy, planning process, and end results/output) as part of the interview process.
Key Responsibilities
- Identify key points of differentiation, reasons to believe and benefits-driven messaging themes through partnership with omnichannel and product marketing.
- Lead cross-functional collaboration to establish consensus on program content strategy, target audience communication journey and measurable content goals.
- Create segmented and personalized content marketing plans aligned with the audience journey and relevant insights.
- Collaborate with agency partners to craft message maps, define brand strategies and create compelling content.
- Develop proposed budgets for content creation in partnership with the Product Manager and/or Omnichannel Manager and Digital Experience teams that captures core asset and channel content requirements.
- Partner with members across the CE&A team including content managers, content specialists, in-house creative services, channel partners and event marketing as well as cross-functional (legal, regulatory, clinical, etc.) and external agency partners.
- Understand and operate within Boston Scientific brand guidelines.
- Ensures materials are compliant with standard operating procedures related to regulatory, clinical, and legal approval.
- Manages content submission, review, and approval process for assigned activities.
- Generate ideas collaboratively with key team members to recommend foundational content assets that serve as the center of an omnichannel system that deliver the right message to the right person at the right time in the right channel.
Required Qualifications
- Bachelor's degree in English, Communications, Marketing, or another relevant field
- 5-7 years of content strategy experience, preferably in an agency, medical device, pharmaceutical or other regulated healthcare environment
- Ability to think strategically, while also managing the details, deadlines and budgets.
- Proven experience in developing measurable content planning and executing content marketing programs aligned with customer journeys.
Desired Qualifications
- Independent, self-starter capable of effectively managing time and projects to meet deliverable dates.
- Experience in crafting compelling stories intended to drive engagement by physicians, consumers, or patients.
- Experience working within a global organization.
- Ability to manage multiple stakeholders, programs and adapt to changing priorities.
Requisition ID:586312
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you
At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.
Boston Scientific maintains a prohibited substance freeworkplace. Pursuant to Va. Code * , Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.
Boston Scientific is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran
