Manager, Global Marketing
1 month ago
The Manager, Global Marketing & Site Optimization will help to manage online marketing and site features and functionalities for MAC's lip category. They will be responsible for all lip-related launches end to end including any associated site innovation and capabilities. They will report to the Executive Director, Global Ecommerce & Site Optimization and also lead personalization, AB testing, and be a key partner to our corporate online team's site modernization efforts. They will manage the Associate, Global Site Experience and Digital Optimization responsible for managing SEO, CMS, Trend and Content Analysis.
Responsibilities:
Marketing / Merchandising Strategy
· Own Global online calendar of new product launches while attending campaign (ie. Creative Concept Briefing, 360 meetings) related meetings to understand product launches, concepts and marketing hierarchy for each program
· Work with direct report to ensure all necessary assets are requested into Global Creative Requests. Attending frequent meetings on these programs, answering daily questions on any checklist / program information coming from the 360 teams
· Create post-mortem analysis of campaigns for cross-functional sharing and gathering of best practices for future campaigns
Site Optimizations
· Identify opportunities to improve site experience through new technology and site enhancements, optimize customer experience and site conversion by analyzing consumer behavior and multivariate testing
· Prioritization of new capabilities and enhancements based on brand OKRs and sales goals
· Ownership of prioritization meetings with key stakeholders to bring projects to life and communicate launch timing
· Work with Group Product Manager to communicate brand priorities and understand timeline for corporate online's site modernization efforts
· Own rollout timeline and develop detailed documentation including build, merchandising, and marketing guidelines
· Fully understand site features and functionalities, become an expert in Drupal CMS's features and capabilities. Inform internal and cross-functional teams of CMS's capabilities and limitations and problem solve solutions to bring capabilities to life
Qualifications
Who You Are
· Strong ability to effectively and professionally communicate across various levels of the organization (written and verbal) including engineering resources, features teams, creative designers, ecommerce counterparts, and senior management
Deeply curious: you operate with a sense of urgency and always look for new ways to understand our customers and create value on their behalf Data-fluent: you use data to solve problems, identify opportunities, and are capable of inventing and using new metrics in order to learn and make decisions Detail oriented: you understand conceptually a technical project, the questions to ask and how any project ties to overall strategy A creative thinker and problem solver who thrives in fast paced environment, prioritizes and oversees multiple projects at once, and has attention to detail and work well with cross functional teams Qualifications:
· A consumer-first orientation: you think about products from the end users' perspective, and have experience with relevant tools
· Knowledge of Google Analytics, Content Square analytics platform and basic HTML/CSS a plus
· Must be able to successfully track and manage multiple projects within given deadlines providing timely and consistent updates to necessary stakeholders.
· Motivated to proactively, creatively and independently problem solve and prevent issues to maintain site standards and brand alignment
· Ability to successfully adapt to change based on business and market needs
· Convey a positive, 'can-do' attitude towards tackling and resolving issues
· Familiarity with ecommerce industry trends and best practices
· Interest or knowledge of beauty industry a plus
· Must be proficient in Microsoft Office Suite (Photoshop / Acrobat Professional a plus).
· BA/BS required.
The anticipated base salary range for this position is $82,500 to $135,500 Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job: Online / E-Commerce
Primary Location: Americas-US-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 241773
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact
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