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VP, International Marketing
1 month ago
The Vice President, International Marketing at Royal Caribbean International (RCI) reports to the Chief Marketing Officer for the Royal brand. The Vice President will closely collaborate with international stakeholders within the company. Here are some key responsibilities for this role:
- Lead the planning, development, and execution of international marketing strategy
- Oversee all aspects of Royal's international marketing initiatives, including brand marketing, campaign marketing, and digital marketing
- Develop and execute paid media strategies with a focus on optimizing ROI
- Create a comprehensive marketing strategy that includes demand generation, product marketing, and customer engagement
- Manage the International customer database and loyalty marketing efforts
- Establish a clear marketing and brand strategy for international markets
- Drive product marketing strategies and new product launches
- Collaborate with local leadership to prioritize growth initiatives
- Enhance digital marketing positioning across various channels
- Utilize analytics to inform decision-making and support strategic growth
- Develop and mentor the marketing team to foster continuous improvement
- Establish KPIs and reporting processes to track marketing effectiveness
- Partner with other teams to ensure brand alignment
- Implement strategies to increase demand and Pre-Cruise Commerce
- Lead promotional planning and forecasting efforts
- 15+ years of marketing leadership experience
- Experience managing digital marketing teams in the travel industry
- Bachelor's degree required; Master's degree preferred
- Strong analytical skills and understanding of international market dynamics
- Proven track record of delivering high ROI through demand generation
- Ability to gather customer insights for future strategies
- Financial acumen and strong communication skills
- Transformational leadership experience with business planning expertise
- Knowledge of digital technologies and marketing tools
- Familiarity with analytics and measurement systems
- Aptitude for problem-solving and strong organizational skills
- Experience working in a global environment
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