Growth Marketing Specialist

1 month ago

Boston, Massachusetts, United States Rapid7 Full time

In this role you'll develop, execute and optimize national growth programs to help the NA GTM team. Your obsession with delivering exceptional virtual experiences and always-on demand programs will directly accelerate and drive pipeline growth. The ideal candidate will be highly adaptable, have a proven record of success, and be data-driven in decision making.

About the Team

Rapid7's North America Growth Marketing team acts as an engine to fuel pipeline and demand for Rapid7 solutions through innovative regional and national marketing programs. This role will be a key participant in strategizing & delivering campaigns to market that resonate with our target audience, and ultimately inspire action. You're able to think strategically and are also comfortable executing the tactics needed to deliver outcomes.

About the Role

As the NA Growth Marketing Specialist for Rapid7, you will be responsible for developing and executing the national program plan for North America. The national program plan consists of, but is not limited to, NA virtual experiences, appointment setting programs, direct mail, and more, The ideal candidate has a history of successfully deploying virtual experiences (webcasts, lunch and learns, etc), collaborating with cross functional marketers and sales orgs, and understanding where they can drive impact for the business with national reaching programs.

In this role, you will:

  • Ideate, plan, and execute on our monthly virtual experience series that showcases our thought leadership in engaging ways and for different audiences.
  • Collaborate with sales development, sales, and channel to select topics and speakers in order to produce a plan that consists of both bespoke and existing messaging, leaning into topics that are top of mind for our audience.
  • Manage our 3rd party appointment setting programs, ensuring that target lists are refreshed, team expectations are met, and operational processes are efficient
  • Cross-functionally align with the larger marketing team, including regional marketing, global demand generation, channel marketing, and digital marketing, to understand existing opportunities, improvement areas, and handoffs to ensure a seamless experience for our customers and prospects.
  • Be an internal evangelist of these programs within and outside of marketing to ensure they are top of mind and used by our internal stakeholders.
  • Set and track towards established program metrics, managing timelines, experimentation, budget, and ROI.
  • Experiment and evaluate additional vendors as well as keeping up to date on B2B growth marketing trends and techniques.
  • Additional support for field events as needed

The skills you'll bring include:

  • 2-3+ years experience managing enterprise B2B technology marketing programs
  • Experience using marketing, sales, and webcast tools such as SFDC, Marketo, Goldcast, Sendoso, and more.
  • Track record of using a breadth of foundational B2B marketing tactics (webinars, appointment setting, etc.) to build pipeline and nurture accounts.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
  • Excellent verbal communication, organization, project management, and writing skills
  • Proven project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment

We know that the best ideas and solutions come from multi-dimensional teams. Teams reflecting a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.

About Rapid7

Rapid7 (NASDAQ: RPD) helps organizations across the globe protect what matters most so innovation can thrive in an increasingly connected world. Our comprehensive technology, services, and community-focused research simplify the complex for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, be in 10 places at once, and shut down attacks. We're on a mission to make security solutions easier to use and access so we can bring safety and resilience to more people.

With more than 11,000 customers across 140+ countries, Rapid7 is a leader in cybersecurity that has earned numerous industry accolades and recognition for our technology and culture.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.

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