Director, Suave Masterbrand Innovation

3 weeks ago


Englewood Cliffs, New Jersey, United States Unilever Full time

Title of role: Director Suave Masterbrand Innovation / Engagement

Background & Purpose of the Job

Suave is one of the largest and most loved personal care brands in America.

It is present in 1 out of every 2 American homes and has among the highest loyalty rate in BPC.

It is a US icon, addressing various cohorts (female, men, kids), across multiple categories (Hair Care, Skin Cleansing, Hygiene, Deodorants and Body Lotion) and standing for great value every day. As such it has been democratizing beauty for America for the past 80 years.

2021 is designed to be the start of a new journey for Suave, aiming at turning around the brand after years of decline, thanks to a complete redesign of the brand, including brand architecture, innovation funnel, communication...

In this very special moment, as Suave Brand Director Innovation & Engagement, you will then have the opportunity to put your mark on Suave history, continuing to transform an iconic brand across multiple categories and putting it back on an accelerated and sustainable growth trajectory. And then meet the ambition of reaching $1 BLN across the masterbrand.

Who You Are & What You'll Do

As the Suave Masterbrand Innovation & Engagement Director, you will report to Suave & TRESemmé GBVP. You will be responsible for driving Suave Masterbrand strategy across all categories.

Your key responsibilities will be:

  • Design the innovation strategy and roadmap across all Suave categories, including Design for Customer agenda.
  • Craft consumer relevant mixes across Suave cohorts.
  • Lead brand strategy and engagement plans, including BSP, BCI and brand communication model.
  • Lead the development of all key communications across the Masterbrand.
  • Lead the brand Sustainable Living Purpose (Say & Do).
  • Lead a team of 4 Brand Managers and 5 ABMs.
  • Partner very closely with Suave Performance Local teams within Hair, SCL, Deo and HBL CCBTs, to design and implement Suave agenda.

What You'll Need To Succeed

  • Previous experience as a director in global or local roles.
  • Experience with brand communication and innovation development.
  • Storytelling ability, know how to spot issues and how to frame them in a simple and compelling way
  • Fully operational skills on:
  • Create focused growth and strategy plans
  • Design best seller product experiences
  • Create brand engagement through consumer journey
  • Lead and inspire bold creative work
  • Understanding of the USA retail landscape, customer dynamics, media landscape and how to win in the market place.
  • Strengths on the following standards of leadership:
  • Passion for High Performance
  • Agility
  • Business Acumen

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Life at Unilever | Careers with Purpose | World Class Career Development Programs |

Check Out Our Space

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.



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