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Vice President of Ninja Marketing- Outdoor

4 months ago

Needham, Massachusetts, United States SharkNinja Full time

Our purpose is to positively impact people's lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.



Position Overview
The Vice President of Marketing will lead the commercialization and go-to-market strategy for the global expansion of the outdoor product portfolio. This person will develop the marketing strategies to expand into new categories and channels, foster growth in existing ones, and support execution for global markets. This person will work closely with cross functionals teams to develop and drive the marketing plan including media, communications, assortments, and channels strategy while managing launches occurring on time across all channels and markets.

Responsibilities

  • Build and lead the marketing organization to build and ensure execution of all go to market plans including product marketing positioning across all consumer touch points (Full Funnel Integrated Marketing Communications)
  • Work with sales and category management for sell-in strategy, retailer placement, and channel management across key launches
  • Communicate and review all commercialization strategies with the executive team, present insights, and recommendations, and align on a path forward.
  • Own product roadmap with engineering to ensure long term growth across new and adjacent categories.
  • Lead and mentor a team of brand marketers to implement on-time and on-brand execution of all key initiatives, campaigns, and deliverables.
  • Develop and execute brand guidelines to ensure a cohesive brand experience across all potential internal and external audience touchpoints.
  • Develop consumer insights to not only ideate new products but also to optimize the products throughout the commercialization process; lead innovation testing to prove out ideas with consumers.
  • Manage global revenue goals and P&L to deliver on category goals.

Key Functional Skills/Knowledge

  • Extensive new product development marketing experience.
  • Extraordinarily comfortable working at a fast pace, iterative, and progress vs. perfection mindset
  • Leading and building global teams.
  • Ability to think creatively and strategically.
  • Strong communication skills and ability to make effective presentations to all levels of management.
  • Ability to synthesize complex product features into compelling and desirable consumer benefits.
  • Broad spectrum of marketing skills, defining strategies, building plans, driving product launches, and front-end innovation management
  • Ability to connect the dots and think at a holistic and strategic level across the business.
  • Influencing, conflict resolution, and creative problem-solving.
  • Comfortable mining and analyzing data and drawing conclusions.
  • Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix.
  • Biased toward action, roll up your sleeves and get it done together.

Qualifications

  • Minimum of 15+ years of prior Marketing experience required, preferably with direct responsibility for Brand strategy, messaging, commercialization, and P&L management.
  • Deep experience in CPG marketing. Bonus experience in houseware, DIY, and outdoor channels.
  • Experience in managing, building, and growing teams in a global context
  • Experience leveraging consumer insights to develop effective marketing programs and campaigns.
  • Experience in creative strategy development, advertising and launching new products.
  • Experience in launching products globally across several different markets.
  • Bachelor's required and MBA preferred.

** This is not a remote role, this team sits in our Needham MA office on site 3 days a week **



At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.


YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

  • Lead us to be "RARELY SATISFIED"
  • Make things better each day; "PROGRESS OVER PERFECTION"
  • Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE"
  • Deliver something great; "WINNING IS A TEAM SPORT"
  • Be clear and honest, "COMMUNICATING FOR IMPACT"

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at