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Social Media Strategist

4 months ago

Bloomington, United States i-Health Full time

Building a successful social media campaign takes careful planning, development, and a strong strategist who can reach the target demographic. We're seeking a person who not only understands navigating social media intricacies for optimal results, but also enjoys having fun with a creative and exciting team

The Social Media Strategist is someone who craves "the action." They see a long to-do list as an exciting challenge, and are never satisfied until something's done right. They're organized, detailed, and eager to optimize results based on performance. The ideal candidate is analytical by nature, but fits well within a fast-paced and independent culture.

They will lead social media initiatives, planning, managing to a budget, providing reporting and social insights while keeping the bigger picture in mind. Additionally, they will manage Twin Cities Orthopedics (TCO) online presence on various social media platforms. They will be responsible for the creation, publishing, measuring and analyzing performance (ROI) and engaging with the audience. They will collaborate with marketing, agency partners and company leaders to develop successful social media campaigns. Oversee a cohesive and unified social media strategy across various channels to achieve high levels of user engagement, ROI and performance analysis. Knowing that we need all of these elements to determine social media campaigns' success.

Essential Functions:

Social Media Strategy and Post Management

  • Develops social media strategy aligned with business and campaign goals
  • Identifies the target audience and defines social media KPIs to measure success
  • Helps set realistic and attainable campaign goals
  • Collaborates with content and communications team to plan and schedule social media posts and ads
  • Publishes all social media boosted posts for brands such as TCO and any others as assigned
  • Monitors and optimizes post and ad performance
  • Stays up-to-date with social media trends, algorithm changes, emerging technology and best practices to share with internal marketing team and key partners
  • Recommends strategy and tactic shifts to leverage new opportunities due to algorithm changes or trend shifts

Online Community Management

  • Responds and engages with comments, posting, and sharing to foster audience engagement
  • Proactively sources testimonials and submits jobs as needed to the content team
  • Strong and professional writer who manages responses with online community, according to brand guidelines
  • Develops and administers automated responses, if applicable, on social media platforms
  • Responds promptly and professionally to any social media crises by following crisis communication plans in partnership with PR team to handle any negative situations or feedback

Reporting and Analytics

  • Assists in developing the content strategy and calendar
  • Monitors analytics and metrics to gauge success of social media posts, ad campaigns and ROI
  • Analyzes competitor social media presence and strategies to identify opportunities and threats
  • Reports on data and health of campaigns and individual posts
  • Excellent presenter that can execute quickly and in clear, concise visual form

Additional Functions

  • Works closely with Digital Manager on YEXT, Sprout, and other digital partnerships
  • Works closely with Creative Director on content tracking and other social partnerships
  • Helps execute on marketing initiatives
  • Tracks social media budget and reporting media spend with Digital Manager, Creative Director, and Content and Communication Specialist
  • All other duties as assigned

Education and Experience Requirements

Education

  • Bachelor's degree in Marketing, Advertising or related field
  • 4+ years of related experience required

Knowledge, Skills & Abilities

  • Excellent organization, communication, and time management skills, including ability to work on multiple projects simultaneously under tight deadlines and manage expectations of all stakeholders
  • Proven experience with brand social media management and strategy
  • Understanding of SEO and web traffic metrics/analytics
  • Excellent analytical skills and attention to detail
  • Strong writing, editing, and communication skills
  • Required platform experience: Meta, TikTok, X and LinkedIn
  • Required experience in trafficking ads in Meta Ads Manager
  • Preferred platform and tools experience: YouTube/Google Ads, X Ads, Snap Business, Sprout Social
  • Proven ability to take ideas and put them into action; finding creative solutions to complex problems
  • Ability to work collaboratively and effectively with other teams within organization
  • Strong verbal and written communication skills, relationship-building skills, and ability to thrive in a collaborative environment

Essential Requirements:

Ability to:

  • Comply with company policies, procedures, practices and business ethics guidelines.
  • Complete job required training.
  • Comply with all applicable laws and regulations, (e.g. HIPAA, Stark, OSHA, employment laws, etc.)
  • Demonstrate prompt and reliable attendance
  • Work in the office, clinic or surgery center, as needed, during business hours
  • Travel independently throughout the clinic, office or surgery center (which may include movement from floor to floor); frequent bending, lifting, standing, stooping or sitting for long periods of time may be required
  • Work at an efficient and productive pace, handle interruptions appropriately and meet deadlines
  • Communicate and interact in a respectful and professional manner
  • Prioritize workload while being flexible to meet the expectations of the daily operations
  • Apply principles of logical thinking to define problems, establish facts, and draw valid conclusions
  • Understand and execute a variety of instructions
  • Effectively operate equipment and communicate on and operate the phone system
  • Work independently with minimal supervision
  • Travel to other work locations, if required

Performance Expectations - Core Values:

  • Integrity - Do the right thing and take responsibility for what you do and say
  • Service - Consistently contribute to deliver an exceptional experience
  • Quality - Act with high purpose, committed effort, and skillful execution to exceed expectations
  • Innovation - Identify progressive solutions that improve service, teamwork, efficiency, and/or effectiveness
  • Teamwork - Be a part of the whole; support each other positively

Environmental Conditions:

  • Office/clinic/surgery center setting
  • Collaborate corporate office setting
  • Part-time remote work with required days in-office

Notes:

  • Infinite Health Collaborative (i-Health) is an Equal Opportunity/Affirmative Action Employer and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the ADA Amendments Act of 2008.
  • This position description will be reviewed periodically as duties and responsibilities change. Essential and Additional Job Functions are subject to modification.


Infinite Health Collaborative (i-Health) is an Equal Employment/Affirmative Action employer and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the ADA Amendments Act of 2008.