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Lead- Marketing Brand Activation

4 months ago

Chicago, Illinois, United States Kraft Heinz Full time

Description & Requirements
The Lead, Brand Activation & Partnerships for our Distribution & Market Expansion team is a newly created role dedicated to leading bringing our brands to life through our distribution partners, independent operators and growing hospitality groups, all priority growth channels and customers for the Away From Home (AFH) Business Unit (BU). This role is essential in developing clear strategic channel priorities, implementing structured marketing activation and go-to-market plans, and developing external relationships/partnerships to advise and drive our AFH objectives forward.
We have aligned and dedicated specific resources to support current and accelerate new, high impact critical initiatives for this channel and with that brings high transparency and high expectations. This role provides a unique opportunity to highlight our portfolio of #1 brands, some of the most iconic brands in the world, on a national level, diving deep with big customers and providing high-impact experiences to our consumers.
The Lead, Marketing Brand Activation & Partnerships- Lead, Distribution & Market Expansion will have direct interaction with cross-functional activities including AFH Leadership, Consumer Insights, Sales, Brand Marketing, Operations, Research & Development, and Finance, resulting in strengthened marketing fundamentals and a comprehensive approach to driving business growth. This role also interacts with customer and industry partners, developing direct relationships to effectively drive the marketing agenda and support the overall customer strategy.
Essential Functions & Responsibilities

  • Lead team of three (3) to drive our marketing strategy and brand activations through distribution partners, independent operators and high growth hospitality groups
  • Deliver impactful marketing activation strategies & execution for the biggest brands in our portfolio in-restaurant, E-commerce, our distribution partners and hospitality/restaurant groups
  • Growing strategic brand partnerships to deliver business growth and brand share/equity goals
  • Collaborate closely with brand marketing teams to translate business and brand goals into strategy & execution
  • Develop a network of close relationships with senior level customers and industry partners
  • Team up with Sales and Culinary teams to create and close business opportunities
  • Leverage consumer, operator, and chef insights to create channel strategies and customer selling stories
  • Hire, train, and develop high performing marketing team with tangible business results; a net exporter of talent


Expected Experience & Required Skills

  • Advanced experience in multi-channel marketing, product management, brand management; Foodservice experience a plus but not required.
  • Experience leading direct reports with demonstrated ability to develop and empower established teams.
  • Experience developing external relationships with senior executives with ability to influence decision making to drive initiatives forward.
  • Experience leading a P&L and Strategic Initiatives for a business.
  • Ability to persuade and build coalitions and credibility across organizations.
  • Self-starter mentality with a positive attitude to make a difference each day.
  • Adapt to changes in business, customer, and consumer needs.
  • Pro-active problem solver, with the ability to assess an issue and develop action steps for resolution.
  • Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal.
  • An impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.
  • Strong numerical and analytical experience with ability to interpret quantitative data and perform detailed trend analysis applying raw volume data.


Work Environment & Schedule
This is a Hybrid role with 3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectation
Physical demands include but not limited to
Willingness to drive and/or travel as needed (30-40%)
Operate a computer and view screens for ~100% of work schedule
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect:

  • Access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage
  • 7% 401(k) matching
  • Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees
  • An industry-leading total rewards package that emphasizes a high discretionary bonus.


*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.
Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels
#LI-Hybrid
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We're proud of where we've been - and even more thrilled about where we're headed - as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures - as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we're growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today's workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role's responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact