Marketing Manager Growth Communications

2 weeks ago

Jacksonville, Florida, United States VyStar Credit Union Full time

At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement--available to all full and part time employees. Part time positions start at a minimum of 30 hours per week.

We encourage you to become a part of VyStar Credit Union's family of employees.

Marketing Manager Growth Communications

ACCOUNTABILITY STATEMENT:

Responsible for managing all the marketing and communication efforts related to VyStar's merger and acquisition initiatives. This covers all the stages of activities starting with planning the initial announcements internally and externally to the transitions through legal day one and customer account transition.

  • Leads the creation, approvals and delivery of all employee, member, partner, and community communications for M&A projects
  • Develop repeatable M&A communications playbook that leverages key best practices from across the industry and learnings from past M&As.
  • Partners and facilitates input, reviews, approvals, and delivery of key communications with Merger partner teams
  • Oversees the creation and communication of the M&A communications project across internal and external partners. Manages and monitors the M&A communication plan milestones ensuring accurate and timely completion of assigned tasks.
  • Actively manages and participates in cross departmental M&A project workstreams to identify specific communication and marketing needs.
  • Responsible for managing and engaging the appropriate marketing and outside resources/vendors to fulfill the M&A marketing and communication needs identified.
  • Works closely with the Vice President, Communicators & Public Relations, the various business units, and interacts cross functionally with human resources, strategic initiatives, operations, lending, project management and other departments to develop and deliver effective internal and external M&A communications.
  • Identifies issues and consults with management and stakeholders to resolve. Escalates to appropriate parties for timely resolution.
  • In partnership with agency, digital, and HR resources, sets up employee and new member websites for each merger.
  • Sets measurable goals and targets across communications activities and reports results back to key stakeholders.
  • Requires strict confidentiality - keeping safe and secure all information given to and developed for M&A initiatives.
  • Responsible for executing other special marketing projects s not specific to M&A including member communications, advertising, merchandising, special events, trade shows, sponsorships and electronic messaging in branches and corporate offices as needed

JOB QUALIFICATIONS

Experience

  • Minimum 7 years in communications with at least 3 years in the financial services industry
  • Preference for experience delivering communications to both consumers and internal employees
  • Preference for experience managing and coaching direct team member(s)
  • Experience in developing complex marketing campaigns across multiple time periods and channels with complex project plans

Knowledge, Skills and Abilities

  • Outstanding verbal and written communication skills with the ability to articulate ideas in a persuasive, organized, and effective manner both written and verbal.
  • A solid understanding of the financial services industry and the laws and regulations that govern and/or impact the credit union is a plus.
  • Flexible and comfortable adapting to different situations and groups of people
  • Keen attention to detail
  • Able to project manage multiple work assignments in a fast-paced, deadline-sensitive and often confidential environment
  • Excellent judgment and interpersonal skills both in person, on the phone, and e-mail
  • Self-directed, able to accomplish projects with little supervision, and collaborative, open to others' ideas
  • Skilled in organizational savvy and effective collaboration to effectively and efficiently deliver in a highly matrixed organization

Computer Skills

  • Extremely proficient using Microsoft Word, Excel, PowerPoint, Microsoft Teams, and Project Management software such as Smartsheets
  • Good design eye and Adobe Creative Suite experience
  • Experience with developing good customer experience and usability design for websites

Education

  • Candidate must possess a minimum of four-year college degree with specialization in Marketing, Communication, Business Administration, or related field. Or equivalent.

DISCLAIMERS AND WORK ENVIRONMENT

Nothing in this position description is an implied contract for employment. The position description is intended to be an accurate account of the essential functions. The functions are not all encompassing and are subject to change at any time by management.

The work environment characteristics described are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

As required or requested, may exert up to 20 pounds of force occasionally and/or a negligible amount of force constantly to lift, carry, push, pull or otherwise move objects.

VyStar Credit Union is not seeking outside assistance or accepting unsolicited resumes from staffing agencies or search firms for employment or contractor opportunities. Any resumes submitted by an outside vendor to any employee at VyStar via e-mail, internet, or directly to hiring managers without a valid written search agreement with the Talent Acquisition / HR department will be deemed the sole property of VyStar Credit Union.

No placement fee will be paid if a candidate is hired as a result of the referral, or through other means.

Thank you for your inquiry regarding our current job opening. Your resume will be carefully reviewed against the position requirements. Should your experience and skills match, you will be contacted by one of our Human Resources department staff members.

Thank you again for your interest in this position

VyStar Credit Union Human Resources

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