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Creative Strategist

2 months ago

New York, New York, United States Comfort Click Full time

Data-Savvy Creatives: You're comfortable diving into data, extracting meaningful insights, and turning them into creative stories that sell.

E-commerce Expert: You possess in-depth experience with direct-to-consumer (DTC) advertising in the e-commerce space, understanding the unique challenges and opportunities it presents.

Trend Analysts: You have your finger on the pulse of market trends and can anticipate shifts that affect consumer behavior and advertising effectiveness.

Strategic Thinkers: Your ability to strategize is paramount; you understand how to connect a brand with its audience through powerful messaging and visuals.

Collaborative Minds: You thrive when working in a team, acting as the crucial link between Performance Managers and Ad Editors, ensuring a seamless workflow.

Problem Solvers: You are a natural at tackling challenges head-on, transforming obstacles into opportunities for creative expression and campaign success.

Research Aficionados: Conducting deep dives into client accounts and industries to inform your strategies is your kind of detective work.

Harness data-driven insights and market trends to craft compelling advertising strategies that resonate with audiences and drive direct-to-consumer e-commerce success.

Key Results

Produce at least 5-10 unique ad creative concepts per day that align with client branding and campaign objectives.

Collaborate with Performance Managers to analyze performance data, refining creative briefs to ensure at least one out of every five ad creatives becomes a winning concept in terms of performance metrics.

Conduct weekly creative review sessions with the Ad Editors to ensure alignment with high-performing strategies and continuous optimization based on real-time data.

Implement a monthly feedback loop with clients to gather insights that inform creative direction, contributing to a 20% or higher success rate of ad creatives.

Monthly creative report.

Monthly research center updates.

Develop and roll out standardized creative brief templates, static ad templates, UGC recipes and more, to speed up your workflow, the Ad Editors' and increase client satisfaction.

Provide detailed feedback and training to Ad Editors focused on strategic alignement with client and team objectives.

Continuously refine our workflow and improve our proprietary research process.

Conduct weekly trend analysis reports and update your swipe file ad board to inform the team of emerging design patterns and marketing strategies, ensuring the agency's output remains current and impactful.

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