Website and Technical Content Manager

1 month ago

Greater Boston Area, United States mabl Full time

The mabl team is on a mission to build the easiest low-code test automation solution on the market. We're enabling everyone from global enterprises to fast-growing startups to integrate application testing into their development pipelines and harness test data to improve product quality by making fast, powerful test automation possible for everyone, regardless of coding experience.

We recently raised our $40M Series C round of funding, providing us long-term financial stability. While we are growing quickly, we also believe strongly in the value of culture (e.g. 94% of our employees rated mabl favorably in terms of work/life balance).

To continue delivering on this mission, we're looking for people to join our team of leaders, experts, innovators, and community builders. Our core values: drive, authenticity, support, and insight, are the foundation of our culture and a key part of what it means to be a mabler. We practice transparency, embrace collaboration, and lead with empathy while encouraging each other to bring our best selves to work.

Why We Need You:

As mabl focuses on scaling its GoToMarket Organization, we are seeking a passionate and driven Website & Technical Content Manager to join our Marketing team. In this role, you'll play a key role in executing on high-impact initiatives to drive brand awareness and customer acquisition.

We know there's no such thing as a "perfect" candidate, so we encourage you to apply even if you don't meet 100% of the requirements. We believe in fostering an environment with a diversity of perspectives that allows everyone to thrive.

What You'll Do:

  • Website Management
  • Own the end-to-end website optimization roadmap, including SEO implementation and CMS management
  • Evolve and manage the execution of creative layout and brand design
  • Content Delivery
  • Write and edit technical content for website/blog and other demand generation programs, including ebooks/whitepapers and email nurture flows
  • Leverage SEMrush to bolster SEO strategy efficiently from a content POV
  • Revise and publish content in Hubspot CMS
  • Work cross-functionally to assist with competitive materials and decks
  • Lead the evolution and optimization of our video strategy
  • Customer Ambassador Program
  • Drive the creation and launch of mabl's Customer Ambassador Program, taking ownership of the day-to-day management
  • Lead the facilitation and capture of customer success stories, aiming to increase the frequency from 1-2 per month to 1 per week
  • Manage and enhance mabl's presence on internet peer review sites such as G2, Gartner Peer Insights, and other relevant platforms
  • Establish and drive new user groups in top 3 US cities

About You:

  • 5+ years of marketing experience within a B2B SaaS solution setting strongly preferred
  • Advanced proficiency in HTML, CSS, and JavaScript
  • Knowledge of website management and optimization tools (CMS, AB testing, Google Analytics, etc.)
  • SEO implementation experience from a technical and content POV
  • Demonstrated ability to work cross-functionally on multiple projects, including competitive analysis content
  • Ability to handle ambiguity, adapt to change, and solve problems
  • Rigor for influencing decision-makers and owners through thoughtful and deliberate consensus-building, led by data analysis and best practices
  • Outstanding and clear communication skills (oral, written, presentation)
  • Strong analytic, strategic, and innovative thinking as well as customer empathy
  • Effective project management skills
  • Have a passion/excitement for helping companies build high quality software with previous knowledge/experience of what Quality Assurance does within a software team
  • BA or comparable work experience
  • Be a self-starter, entrepreneurial spirit - may have even been the first marketing employee at another start-up company or started your own business
  • Nice to haves:
  • Hubspot CMS Certified or equivalent experience
  • SEMrush or similarly product familiarity
  • Creating sales enablement content, such as competitive analysis decks
  • Content strategy experience
  • Designing and executing digital demand campaigns including email automation, ABM, PPC, etc.

Working at mabl

-We embrace hybrid and remote work across the US and around the world We have 100+ mablers spread across the world in 6 countries, 4 continents, and 18 states.

-We bring everyone together annually to foster lasting personal relationships and encourage mablers to visit our Boston office whenever possible.

Our Diversity, Equity, and Inclusion committee has grown from a team of six to over 30 mablers, who drive budgeted initiatives across all facets of the company. This includes recruiting, onboarding, education, and celebrations.

We're proud to have won 11 awards since 2021 recognizing our product, culture, and extreme focus on customer satisfaction.

We invest significantly in benefits and perks, including generous parental leave, rich health benefits, and employee wellness and collaboration perks.

We value our employees and show our appreciation through rewards and recognition programs, such as our mabl Kudos program and annual Founders Award

About Us

mabl is the enterprise SaaS leader of intelligent, low-code test automation that empowers high-velocity software teams to embed automated end-to-end tests into the entire development lifecycle. mabl customers benefit from a unified platform for easily creating, executing, and maintaining reliable browser, API and mobile web tests that result in faster delivery of high-quality, business critical applications. That's why customer-centric brands like Charles Schwab, jetBlue, Dollar Shave Club, Stack Overflow, and many others rely on mabl to create the digital experiences their customers demand. Learn more at ; follow @mablhq on Twitter and @mabl on LinkedIn.

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