Associate Director Consumer Marketing- Breast Cancer

1 month ago

Basking Ridge, New Jersey, United States Daiichi Sankyo Full time

Join a Legacy of Innovation 110 Years and Counting

Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 120 years of scientific expertise and a presence in more than 20 countries, Daiichi Sankyo and its 16,000 employees around the world draw upon a rich legacy of innovation and a robust pipeline of promising new medicines to help people. In addition to a strong portfolio of medicines for cardiovascular diseases, under the Group's 2025 Vision to become a "Global Pharma Innovator with Competitive Advantage in Oncology," Daiichi Sankyo is primarily focused on providing novel therapies in oncology, as well as other research areas centered around rare diseases and immune disorders.

Summary

The Associate Director, Consumer Marketing serves as the patient, brand and product subject matter expert for consumer marketing across the Oncology Business Unit. They will work closely with multiple cross-functional teams and own external agency relationships to drive their brands, as well as ensure focus on delivering key brand priorities.

This position will interact with all functions involved in the development and execution of the annual brand plan including Market Insights, Analytics, Medical Affairs, Managed Markets, Market Planning, Finance, Corporate Communications / Public Relations, and Sales Training. The position will also be responsible for working with an alliance partner to coordinate execution across organizations. The position maintains open and ongoing communication with various departments, most specifically with all customer facing teams to monitor the success of product messaging, programs and promotional effort. The Associate Director is also responsible for a broad array of brand functions including non-personal promotion, P&L management, budgeting, agency management, monthly and quarterly business reviews.

Responsibilities

- Develop and execute the consumer annual brand plan to ensure financial objectives are achieved. Evaluate competing strategies and tactics to advance the position of the assigned product indication. For pre-launch brands or indications, work with cross-functional business partners on the development and execution of launch readiness activities.
- Develop and implement all direct to consumer and non-personal promotion strategies and tactics that support brand strategy and are executable by customer facing teams.
- Ensure projects are executed in a timely manner and delivered with the appropriate level of detail. Work extensively with, and understand the importance of, key internal constituents – Market Insights, Analytics, Medical Affairs, Sales Training, etc. Present to various internal management committees and groups
- Design and manage well-researched promotional and educational campaigns. Manage multiple agency relationships. Manage productive and timely communication with all external agency partners. Manage agency budgets with a high degree of accuracy.
- Assist in the management of the overall Brand Budget and expenses providing insight and opinions into budgeting efforts. Prepare budget update spreadsheets and manage spend monthly, quarterly.

Qualifications: Successful candidates will be able to meet the qualifications below with or without a reasonable accommodation.

Education Qualifications (from an accredited college or university)

- Bachelor's Degree required
- MBA or Advanced Degree preferred

Experience Qualifications

Experience
- 7 or More Years of progressive sales, marketing, and/or management consulting experience and leadership or comparable education/work experience required
- 4 or More Years Direct to Consumer (DTC), media planning & strategy experience required
- 4 or More Years Consumer marketing experience leading brand strategy development and driving impactful customer experiences required
- Experience within oncology therapeutic areas preferred
- 1 or More Years of Pharmaceutical sales and/or sales management experience preferred
- 4 or More Years of Pharmaceutical Marketing, including product launch experience preferred
- Proven track record in developing strategic initiatives with cross-functional disciplines preferred
- Successful brand / campaign launch experience in a marketing role strongly preferred preferred
- Experienced in Digital marketing, traditional and non-traditional marketing channels preferred

Travel

Ability to travel up to 30% Business Travel

Daiichi Sankyo, Inc. is an equal opportunity/affirmative action employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

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