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Senior Analyst, Analytics

1 month ago

Detroit, Michigan, United States Publicis Groupe Full time

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands

Job Description

Overview:

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.

As a Senior Analyst, you have the opportunity to shape the strategic direction of a client's business and marketing strategy through the delivery of data driven insights. Specifically:

  • Deliver client and internal solutions through quantitative analysis in line with industry best practices
  • Execute analytics projects in coordination with the analytic team lead and partners across the agency
  • Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
  • Contribute to innovation within digital marketing and analytics within the agency and industry

Key Responsibilities:

  • Define, prioritize and execute various analytics projects including: forecasting, scenario planning, test design, campaign management and advanced report production
  • Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
  • Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
  • Analyze short term impact of marketing but also the long-term impact on brand and competitive position
  • Assist analysts with skill development and problem solving
  • Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines
  • Ability to share & present learnings with the larger team
  • Establish collaborative, productive working relationships with data platforms, investment, and BE teams
  • Identify and build business case and provide feedback on best practices
  • Assist manage product/service development
  • Provide training to employees across departments on analytical approaches to marketing

Qualifications

Qualifications:

  • 2+ years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations.
  • Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
  • Knowledge in multivariate testing and statistical analysis
  • Excellent written, oral communication and presentation skills
  • Proficient in Excel, Word, PowerPoint
  • Detail oriented, quick learner, and able to balance multiple tasks
  • Strong project management skills and attention to detail
  • Data Fluency: Ability to effectively pull performance reporting with an understanding of where to pull various requests from, troubleshoot issues and find solutions, and understand how various data is connected
  • Internal Resource Expert: Training/Onboarding Analysts, ability to lead communication with internal teams on reporting and data troubleshooting, and actively participate in internal meetings
  • Strong Excel aptitude (understanding of VLOOKUPs, pivots, visualizations)

Preferred, but not required:

  • Familiarity in enterprise Analytics tools preferred, including: Tableau (preferred), Datorama, Power BI
  • Preferred experience in one or more of the following analytics platforms: Analytics Platforms: Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, Kantar
  • Experience in Programmatic DSPs, SEM Platforms and Social Platforms a plus
  • Degree in marketing or quantitative discipline such as statistics, mathematics, or economics is preferred
  • Knowledge in querying data within SQL environments (SQL Server, BigQuery) a plus
  • Experience in R, Python (or other statistical analysis and data mining packages) a plus

Additional Information

Additional information

Publicis Collective an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Company anticipates the application deadline for this job posting will be 09/20/2024.

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