Social Media Coordinator

1 month ago

Honolulu, Hawaii, United States Hawaiian Host Group Full time

Are you known for exceeding expectations? Do you embrace the Spirit of Hawai'i? Then please keep reading because we're looking for people like you at Hawaiian Host Group.

Who are we? Hawaiian Host Group (HHG) is a leading Hawai'i-based consumer goods company with a portfolio of brands that includes Hawaiian Host, Mauna Loa, MacFarms, KOHO, and Kapua Orchards. Sold in over 23 countries, HHG produces a suite of products ranging from flavored macadamia nuts to artisan chocolates, and macadamia milk-based ice cream. Our dedicated team of Hosts of Hawai'i is spread across our headquarters in Honolulu and offices in Hilo, Kona, Los Angeles, and Tokyo. HHG has 3 manufacturing plants in Hawai'i, as well as the state's largest single macadamia farm.

We are an excited team of people that all have one vision in common: sharing the Spirit of Hawai'i with the world. Expect camaraderie, product tastings, and other (virtual and in-person) events that make our culture unique. And more importantly, know that your work contributes to our purpose; to make the Islands' future flourish. We do this through our Takitani foundation that grants scholarships to deserving local students, our solar farm on the Big Island, and other social & environmental initiatives.

That's enough about us for now, we'd love to learn more about you. Read the job description below and let us know if you're interested. We can't wait to meet you

POSITION SUMMARY:

Under the guidance of the Social Media Manager, the Social Media Coordinator will play a vital role in developing and implementing customized social media strategies across various platforms including but not limited to Instagram, Facebook, and TikTok. This role requires extensive collaboration both within and outside the department to ensure alignment between social media initiatives and overarching campaigns, while also staying abreast of industry trends and competitor activities. Moreover, the position involves significant responsibilities in content creation, nurturing influencer relationships, and fostering community engagement efforts.

ESSENTIAL FUNCTIONS:

  • Assist in crafting and implementing social media strategies tailored to each brand's objectives, focusing on platforms like Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedIn.
  • Create and manage captivating content across various social media platforms.
  • Collaborate with the marketing team to ensure alignment between social media efforts and broader marketing campaigns.
  • Stay updated on social media trends and competitor activities to identify optimization opportunities and keep abreast of changes in best practices and platform guidelines.
  • Learn and apply content scheduling techniques and assist in managing monthly content calendars.
  • Support asset creation efforts by participating in brainstorming sessions and coordinating with external partners like photographers and content creators.
  • Contribute to building influencer relationships and executing engagement-boosting initiatives like giveaways and contests.
  • Assist in exploring brand partnership opportunities to enhance follower growth and expand brand visibility.
  • Participate in brainstorming sessions for earned/owned strategies and help maintain performance scorecards for brand objectives.
  • Aid in managing social media budgets and resource allocation to maximize impact.
  • Monitor and analyze user-generated content and online discussions relevant to our brand, providing insights for brand reputation management.
  • Engage with online communities by responding to comments and inquiries in collaboration with customer support and marketing teams.
  • Exemplify adherence to company policies and procedures while consistently upholding high standards in all responsibilities.
  • Fulfill any additional duties as assigned, demonstrating flexibility and a proactive approach to meeting organizational needs.
  • Attendance to events/tradeshows is required for this position. These events/tradeshows may require travel and may be outside of normal business day/hours.
  • Regular attendance is required for the position.

EDUCATION, EXPERIENCE, AND SKILLS REQUIRED:

  • Bachelor's degree in marketing, business, communications or related field; or equivalent experience is required.
  • At least one (1) year of experience as a social media content creator, preferably in the consumer-packaged goods (CPG) industry.
  • Experience in capturing short-form video and still content (i.e., BTS content, Reels, Stories) using native platform or best-in-class third party applications.
  • Experience in managing influencer and content campaigns is preferred.
  • Excellent communication skills, with the ability to convey ideas effectively and build rapport with diverse stakeholders.
  • Proven ability to manage multiple projects concurrently and prioritize tasks efficiently.
  • Proficiency in problem-solving, data analysis, and critical thinking.
  • Proficient in Microsoft Word, Excel, and PowerPoint.
  • Must be able to travel domestically and internationally as required.

PHYSICAL DEMANDS:

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
  • The position requires carrying less than 25 pounds; bending; stooping; crouching; side bending; overhead reaching; handling; stair climbing; forward reaching; grasping; sitting; standing; walking, finger dexterity; vision; hearing; eye-hand-foot coordination.

COMMUNICATION DEMANDS:

  • The position requires talking to co-workers and customers; written communication to co-workers and customers; talking to outside trade persons/vendors; written communication to outside persons/vendors; talking on the telephone; responding to written or verbal requests of co-workers and vendors; receiving verbal and written instructions; writing/composing written language; and reading.

WORK ENVIRONMENT:

  • Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • 1) While performing the duties of this job, the employee works in an office environment and is infrequently exposed to weather conditions.
  • 2) The noise level in the work environment is usually light.

Hawaiian Host Group is an Equal Opportunity/Affirmative Action Employer.

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