Marketing Manager
1 month ago
Requisition ID : 495160
Job DescriptionA Marketing Manager position is available at one of the world's best fragrance and flavor companies. This New Jersey based position is hybrid offering flexibility & a collaborative work environment, experience in a fast-paced industry, and a chance to create work for both new and established brands. The position will be located in our Fabric & Home Care Innovation Center in Holmdel, in the legendary Bellworks building, with an exciting and effervescent working environment. We are looking for a teammate to be responsible for the marketing strategy of a growing Fabric Care category. The candidate will drive IFF business growth by building differentiating customer value propositions for regional and global customers, tapping into customer growth opportunities. Be recognized as a key strategic business partner/ partner of choice by delivering actionable insights and impactful presentations aimed at capturing new business opportunities
Responsibilities:
- Identified Customer Opportunities & Solutions: Drive white space analysis and identify actionable insights and generate business opportunities with differentiating customer value propositions
- Customer presentations/workshops/events: Define and build inspirational and impactful client presentations, organize workshops and inspirational events translating into customer brand implications and/or business opportunities.
- Customized Value Propositions: Generate new business opportunities by building differentiating value propositions for an IFF product offering targeting a specific customer/brand/region
- Marketing Strategy & Implementation: Define and execute marketing strategy for category/cross category aligned with account or regional commercial strategy.
- Drive collaboration with internal creative areas, building strong fragrance story telling, concepts deeply rooted with consumer insights data
- Ensure IFF is at the forefront of marketing trends and constantly drive innovation
- Develop an in-depth understanding of category consumer trends and future needs scenarios at a regional level, including gap analysis, competitors and market intelligence.
- Translate cross category market trends and consumer lifestyle into relevant product and brand concepts including sustainability & seasonality cross-category trends and opportunities for Fabric Care brands.
Who you are
- Bachelor's Degree or equivalent experience
- 4+ years of marketing experience, preferably with knowledge of the Fabric Care Category (Detergents/Scent Boosters/Laundry Sanitizers and/or Fabric Softeners)
- High emotional intelligence and experience with managing key stakeholders
- Data focused curiosity to liase with Consumer Insights partner
- Demonstrated project management, negotiations and problem solving skills
- Proven ability to work independently, juggle multiple priorities and complete responsibilities in a fast paced, change oriented environment
- Proven ability to develop and maintain effective work relationships with internal and external stakeholders
- Proficient in operating Microsoft environment programs (PowerPoint, Word, Excel, Outlook) and interested in developing creative skills to manage visual programs such as Adobe Photoshop, Canva basics.
- Creativity and Passion for fragrances and for consumers with strong interest in product, concept, olfactive development.
- Strong presentation skills and ability to effectively communicate fragrance product development, concepts and technical projects
Preferred
- Minimum 3 - 5 years of Fragrance Industry experience in Marketing or internal relevant experience or marketing experience in adjacent industries (preferably FMCG, Flavors, Chemical/Ingredients) or in B2B Marketing with a strong know how of B2C Marketing in an international environment.
We are a global leader in taste, scent and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
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