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Director, Marketing Communications and Brand

4 months ago

Boston, Massachusetts, United States Danaher Full time

Integrated DNA Technologies (IDT) is the leading manufacturer of custom oligonucleotides and proprietary technologies for genomics applications. Our work is complex and cutting-edge, and our team members are curious, creative thinkers who understand that good data drives smart decisions. At IDT, we realize that although science may be uniform, people are unique. We promote a culture where engaged people are motivated and have opportunities to achieve their full potential, as part of one global team.

IDT is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.

The Director, Marketing Communication and Brand, is a key position on the Marketing Leadership Team at IDT. She/He will be working closely with the VP of Marketing to develop and deploy strategic marketing campaigns that elevate IDTs brand and reputation. We need an experienced and creative leader with excellent communication and organizational skills. The ideal candidate will be excited to improve processes and be growth oriented, with an interest in building out best practices for campaign development and deployment.

This position is part of the Marketing Organization located in the US and will be fully remote. At IDT, we are one global team. We celebrate our differences, engage in healthy debate, and are inclusive. Together, we accomplish great things. The Director of Marketing Communications and Brand leads a team including creative design, marketing communication writers, and trade shows and events. This leader collaborates heavily with other marketing campaign owners on product launches, brand integrations, and regional and global campaigns to produce impactful marketing programs.


This is a highly cross functional role requiring both strategic and tactical execution, strong program management, and ability to lead a team. This leader will work closely with product marketing, sales, and technical stakeholders to develop processes for a high growth marketing organization and should have exceptional problem-solving skills.

In this role you will have the opportunity to:

  • Develop and lead a strategic vision that increases awareness of IDT's corporate brand, upholds and enhances the company's corporate reputation and strengthens IDT's position as a leading company to work for within the genomics industry. Partner with product marketing, PR and channel teams to execute on deployment of external messaging across digital channels.
  • Deliver impactful marketing campaigns using digital channels that create awareness of IDT products and services, nurture customers along their buying journey, and drive direct ecommerce revenue or qualified leads to the sales team.
  • Provide leadership in defining, mapping, and documenting key marketing campaign processes and developing standard work for the team. Provide recommendations to senior leadership on improvements to marketing processes that will drive scalability and efficiency.
  • Manage agency/contractor relationships to agree on scope of work and deliver results on time and within budget
  • Ensures quality and timely delivery of projects within budget and on brand and message
  • Demonstrates and upholds behavior consistent with the Danaher Core Values and delivers the Integrated DNA Technologies experience to customers and other business associates

Essential requirements include:

  • 10+ years' experience in a leading Marketing Communication or Brand Strategy role or similar position, preferably in the Life Sciences or Diagnostics markets. Previous experience in genomics, NGS, or gene editing markets a plus.
  • Bachelor's degree (preferably in Marketing, Business, or Communication) or equivalent experience
  • Prior experience leading a high performing marketing team and inclusive leadership style.
  • Excellent communication skills: verbal, written, presentation; especially when working with teammates who may be technical or non-technical
  • Strong working knowledge of project management tools including Kapost
  • Proficient in Microsoft Word, Excel, PowerPoint

It would be a plus if you also possess previous experience in:

  • MBA a plus
  • Prior experience in a Danaher operating company; comfort and familiarity with DBS systems and tools and / or continuous process improvement / lean manufacturing principles. #LI-remote

The salary range for this role is $150,000 to $175,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

At IDT we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for IDT can provide.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at to request accommodation.