Business Category Lead

Found in: beBee jobs US - 3 weeks ago

Rogers, Arkansas, United States General Mills Full time
OVERVIEW:

As a Business Category Lead (BCL) on the Walmart business, you will use analytical skills to develop and execute unbiased category strategies for the Cold Cereal category. You will be responsible for delivering the most current consumer insights, competitive insights, category data analysis, shelving, assortment, and merchandising recommendations to drive the category at Walmart.

Our Category Advisor team offers one of the most differential experiences at General Mills. Operating behind the firewall allows for the unique opportunity to collaborate with the Walmart buyers to develop a category vision and go-to-market strategy.

In this role you will be responsible for helping advise the Cold Cereal merchant through the Relay process while providing the latest category performance and consumer insights. This is a role where you will significantly develop your analytical skills in a unique way as you learn Luminate data, Walmart's new robust customer data source, and work towards enhancing your story telling skills as you leverage the vast amounts of data fields available from Shopper Data. In addition, you'll develop your leadership and customer selling skills through both formal and informal customer presentations.

Strong candidates will work as a team, be detail oriented, demonstrate intellectual curiosity, problem solving and analytical skills, story-telling abilities, the ability to be proactive in digging into the data to develop a story or pull-out key insights, and the ability to influence to drive results.

The candidate selected for this role will have the opportunity to partner with the #1 Retailer in a customer facing capacity as they collaborate with the Walmart merchant while also helping lead the acceleration of the new omni-channel category management vision for General Mills.
  • Omni-Channel CM Vision : Be the omni-channel category insights leader and win at shelf by integrating the digital shelf, evolving omni-insights & foresights, and optimizing capabilities to drive the right assortment and right space and overall category growth at our customers
KEY ACCOUNTABILITIES:

PROBLEM SOLVING & ANALYTICS
  • Develop holistic omni-channel category strategies by leveraging the tools, insights, and analytics from internal, industry, and retailer-specific sources.
  • Build an influential selling story by gathering and analyzing category, consumer behavior (purchase behavior, demographics, trends, competition), market, and customer information from multiple internal and external data sources (e.g., Luminate, Nielsen, Retail Link, shopper insights, sales data).
  • Cultivate actionable insights and strategic category initiative recommendations to drive category growth, distribution, merchandising, and shelving.
EXECUTIONAL EXCELLENCE
  • Take personal accountability and ownership for distribution results, deeply understand the consumer, and prioritize what's important (Category Growth, In Store & Digital Shelf Management, and Key Strategic initiatives @ Walmart)
INFLUENTIAL LEADERSHIP
  • Interface with the customer on a regular basis to deliver consumer and category insights.
  • Participate in special strategic category projects intended to evolve or advance General Mills category management influence.
ENGAGING LEADER
  • Model Engaging Leader behaviors to foster an inclusive environment and build a culture of accountability.
MINIMUM QUALIFICATIONS:
  • Bachelor's degree
  • At least 2 years total experience with sales, marketing, category management, shopper/ consumer insights, customer-facing account management, analytics, and/or trade funding.
  • Strong analytical skills and experience aggregating internal and external data (e.g., Nielsen/IRI, sales data) to build an influential selling story
  • Advanced proficiency in Microsoft applications (Excel & PowerPoint)
PREFERRED QUALIFICATIONS:
  • Prior experience working with Walmart and/or prior category management experience
  • Corporate or field sales experience working with cross-functional partners
COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

Salary Range

The salary range for this position is $ $ / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

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