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Senior Manager, Regional Marketing Communications, USA

4 months ago

Billerica, Massachusetts, United States Bruker Full time

Overview

As one of the world's leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We have been driving innovation in analytical instrumentation for 50 years now. Today, more than 8,500 employees are working on this permanent challenge, at over 70 locations on all continents.

New opportunity with the Bruker Daltonics Team based in Billerica MA or remote for a proactive, creative, and structured Senior Manager, Regional Marketing Communication interested in new experiences and professional growth. You will be part of an international and global Marketing team with focus on communication activities in North America and you report to the Head of Marketing Communications.

The Senior Manager, Regional Marketing Communication will provide strategic oversight for communication strategies and multichannel campaigns that increase awareness and generate leads for product portfolios within the Life Science business unit and will drive the planning, development, and execution of the marketing communication activities in the region in line with key company initiatives to generate growth in North America. Within the role there will be a strong focus on driving digital marketing efforts, including effective lead generation and multi-touch nurturing activities; message and collateral development; advertising; and tradeshows. You will have the opportunity to work with both the broader marketing team and will work closely with the commercial global and regional organizations to understand communication needs, promotional and sales tool priorities. Strong and active engagement and collaboration with key partners is critical, in and outside of the North America commercial organization

Responsibilities

  • Develop a deep understanding of the Bruker Daltonics LSMS business, customers, and competitive landscape.
  • Manage and support our marketing activities in North America (NA) region; from campaigns to lead-to-sales:
  • Develop strategic marketing communication plans in collaboration with product and market management teams which promote and enhance the company solutions.
  • Translate customer needs into meaningful product and portfolio campaign messaging.
  • Create content marketing strategies which promote the Bruker Daltonics LSMS as an industry leader.
  • Develop and execute digital and social media strategies and tactics to increase customer engagement and website traffic, and measure success through analytics tools.
  • Oversee company commercial events which includes planning, tradeshow properties control, graphics, transportation, and set-up, space booking, hotel and airline reservations, catering.
  • Participate in shows to manage on-site events and collaborate with application and sales teams while off-site at tradeshows.
  • Responsible for building and managing relationships with third-party vendors such as advertising portals, conference vendors and others; including contract management.
  • Serve as the primary marketing partner in NA for the central marketing teams and regional commercial teams, support regional sales activities.
  • Analyze marketing performance and progress against strategic priorities and provide summarized reports to support regional and global strategy.
  • Partner closely with the Global Marketing Communication team to ensure regional campaign implementations follow standard global procedures and CI guidelines.
  • Any other duties as might be required within the remit and responsibilities of the position.

Qualifications

  • Bachelor's degree in Life Sciences, Chemistry, Communications or Marketing
  • Proven 5+ years of experience in marketing communication, including development and execution of tactical plans, experience in biotechnology, medical devices or life sciences is required.
  • Comprehensive knowledge of digital and social media platforms, including SEO and Google Analytics, Marketing Automation, SFDC
  • Ability to influence across multiple functional and regional groups without authority.
  • Experience working across multiple levels, functions, and regions in a matrix environment.
  • Strong stakeholder management and confidence working with key stakeholders from both technical and marketing backgrounds.
  • Strong time-management, organization, and prioritization skills.
  • A talent for creativity and critical thinking.
  • Proficient with MS Office applications Word, Excel, and PowerPoint.
  • Proficient with Adobe Creative applications InDesign and Photoshop.

Bruker Corporation offers a comprehensive and competitive benefits package including medical, dental, 401(k), paid vacation, holidays, and tuition assistance (as applicable).

Bruker is a federal contractor and subject to Executive Order Under Executive Order 14042, all employees must be fully vaccinated against COVID-19 (with limited exceptions for those employees who are unable to be vaccinated due to a medical condition or a sincerely held religious belief). You will need to provide proof of vaccination by submitting a copy of your CDC COVID-19 Vaccination Record Card to Bruker, or obtain a religious or medical exemption, as a condition of employment.

Bruker is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.

Certain positions at Bruker require compliance with export control laws and as a result, all interviewed candidates for all positions will be screened pre-interview to determine their eligibility in light of export control restrictions.