Marketing Communications Manager

3 weeks ago

Syracuse, New York, United States INFICON Full time

Company Description

INFICON is a leading provider of innovative instrumentation, critical sensor technologies, and Smart Manufacturing/Industry 4.0 software solutions that enhance productivity and quality of tools, processes, and complete factories. These analysis, measurement and control products are essential for gas leak detection in air conditioning/refrigeration and automotive manufacturing. They are vital to equipment manufacturers and end-users in the complex fabrication of semiconductors and thin film coatings for optics, flat panel displays, solar cells and industrial vacuum coating applications. Other users of our vacuum-based processes include the life sciences, research, aerospace, packaging, heat treatment, laser cutting and many other industrial processes. We also leverage our expertise in vacuum technology to provide unique, toxic chemical analysis products for emergency response, security, and environmental health and safety.

Job Description

The successful candidate will lead and manage the ISS marketing communication team and the Americas marketing communication program in collaboration with global marcom, reporting to a VP of Marketing. The Marketing Communication Manager is responsible for developing and implementing comprehensive marketing communication strategies that effectively promote the organization's products, services, and brand. This role involves collaborating with cross-functional teams, managing communication channels, and ensuring consistency in messaging to enhance brand visibility and drive business objectives.

Role Accountability:

Strategy Development & Execution:

  • Develop and implement integrated marketing communication plans aligned with the overall marketing and business strategy.
  • Collaboratively with product management and global marcom design and execute product and regional marketing strategies that propel the business.
  • Conduct market research to identify target audiences, market trends, and competitor activities.
  • Manage the marketing communication budget effectively, optimizing resources for maximum impact.

Messaging and Branding:

  • Ensure consistency and alignment of brand messaging across all communication channels.
  • Develop and maintain brand guidelines to uphold the organization's identity.

Content Creation:

  • Create compelling and engaging content for various channels, including websites, social media, press releases, and marketing collateral.
  • Collaborate with the content team to produce high-quality materials that resonate with the target audience.

Media Relations:

  • Cultivate and maintain relationships with key media outlets and strategic partners
  • Coordinate and manage press releases, media interviews, and other publicity efforts.

Digital Marketing:

  • Oversee digital marketing initiatives, including email campaigns, social media, and online advertising.
  • Analyze digital metrics to measure the effectiveness of campaigns and make data-driven recommendations.

Event Management:

  • Plan, coordinate, and execute marketing events, trade shows, and conferences.
  • Collaborate with event coordinators to ensure seamless execution and representation of the brand.

Internal Communication:

  • Facilitate effective communication within the organization, ensuring employees are informed and aligned with marketing goals.
  • Develop and distribute internal communication programs

Qualifications

Professional Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
  • Proven 3 plus years of people management experience
  • Proven experience in marketing communication, with a focus on strategy development and implementation.
  • Strong understanding of digital marketing, social media trends, and analytics.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to work collaboratively with cross-functional teams.
  • Experience in managing external agencies and vendors.
  • Strong organizational and project management skills.

Competencies:

  • Strategic thinker with strong analytical skills, combined with hands-on attitude
  • Intuitive, with strong people and organizational sense with growth mindset
  • Affinity for technology
  • Proactive, decisive, action-oriented with positive spirit
  • Excellent relationship building and excellent communication skills with all levels of an organization
  • Strong leadership, coaching, and mentoring skills; motivates, empowers and inspires
  • Culturally savvy with international and global experience
  • Efficient, solution oriented, pragmatic approach

Additional Information

For New York, the expected salary range for this position is between $95,000 and $115,000 per year. In addition, INFICON employees are eligible for a profit sharing bonus with a target of 10%. The actual compensation will be determined based on experience, location, and other factors permitted by law

INFICON provides a dynamic work environment that promotes diversity, equity, and inclusion. Our employees experience ongoing green initiatives, flexible work hours, and a variety of health and wellness programs.

INFICON's forward-thinking approach offers countless opportunities to design, support, and manufacture a diverse product portfolio that expands globally. Our Lean and Agile work environment offers competitive compensation, relocation assistance, a discretionary bonus, and generous employee benefits; major medical, dental, health, vision, 401K, vacation and sick time, tuition reimbursement, and more

INFICON is committed to ensuring that our online application process provides an equal opportunity to all job seekers that apply without regard to race, religion, ethnicity, national origin, citizenship, gender, age, protected veteran status, disability status, genetic information, sexual orientation, or any other protected characteristic. A notice describing Federal equal employment opportunity laws is available here and here to reaffirm this commitment.

INFICON, Inc. strictly complies with all aspects of the Export Administration Regulations ('EAR'), including those sections dealing with deemed exports to foreign nationals.

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