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Manager, DTP Field Marketing

4 months ago

Indianapolis, Indiana, United States Boston Scientific Full time

Additional Location(s): US-IN-Indianapolis; US-IL-Chicago; US-KY-Louisville

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.

About the role:

Boston Scientific's Field Marketing Manager is responsible for accelerating the adoption of key products in the region/geography assigned through market development, driving patient awareness and education, enabling patient access. This position also works with key customers to position BSC as "the partner of choice" in the therapeutic categories assigned through delivery of localized marketing programs. This candidate will work closely with Territory Managers and Regional Managers to execute marketing tactics to increase the number of patients treated with BSC therapies.

Your responsibilities will include:

  • Increase referring physician and patient awareness of disease states and treatment options
  • Identify unique local market opportunities to increase therapy and product awareness including PR, patient advocacy or hospital marketing partnerships
  • Conduct patient education seminars and community outreach programs.
  • Evaluate and implement co-marketing programs (using approved guidelines)
  • Make patient advocates available (in-person and cloud visits); also identify suitable patient advocates as needed
  • Conduct in-office patient education tutorials
  • Develop and implement targeted patient outreach initiatives
  • Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians
  • Enable patient access to the right implanter
  • Address local market issues that limit patient access to trained implanters. Ensure patients have a way to access the right implanters
  • Recommend best practices to implanters that enable improved efficiency and patient care
  • Share with customers best practices that allow for improved practice efficiency and patient flow
  • Increase awareness and acceptance of BSC Practice Management resources
  • Share non-clinical literature of interest to prosthetic urologists
  • Identify other areas where BSC should develop and share best practices that improve efficiency
  • Partner closely with territory managers and region managers in the assigned geographies
  • Clinical case/OR support 10-15%

Required Qualifications:

  • BA or BS degree preferred
  • 5 years' experience in sales, account management, advertising/marketing or promotions required; however less experience will be considered for an exceptional candidate
  • Healthcare, Pharma, medical device experience preferred
  • Proficiency with Microsoft Office Programs (Excel)
  • Experience with sales and marketing databases a plus
  • Excellent verbal communication skills
  • Must have demonstrated business partnering skills
  • Ability to build/create immediate rapport
  • Must be detailed-oriented and proven ability to be organized
  • Creative outside-the-box thinker, persistent and analytical
  • Self-driven and able to work independently
  • 50-60% travel required

Requisition ID: 584762

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.

Boston Scientific maintains a prohibited substance free workplace. Pursuant to Va. Code § , Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.