Senior Upstream Product Manager

2 months ago

Minneapolis, Minnesota, United States Coloplast AS Full time


Coloplast's Interventional Urology business has an exciting career opportunity available in our Global Upstream Marketing team for a Senior Product Manager, located at our North America headquarters in Minneapolis. In this role, you will report to the Director of Global Upstream Marketing and will have global responsibility for product marketing deliverables for new products from Opportunity Assessment, through the product development process to commercial launch. You will build business cases and define project scope for new products supporting our business goals by understanding our markets, customers and competitors. You will help acheive those business goals by providing voice of business and voice of customer throughout the product development process.



Major Areas of Accountability:

  • Primary responsibilities include product development initiatives which support our marketing strategies and initiatives, providing voice of business, voice of customer and developing customer requirements through direct engagement with our customers and commercial teams.
  • Collaborate with R&D and downstream marketing teams to translate customer requirements into meaningful product features and negotiate trade-offs necessary to meet technical requirements. Completes functional phase review deliverables.
  • Monitors and manages business performance for product(s) including global revenue and margin analysis, market trends and drivers, and global forecasting for new products.
  • Responsible for lifecycle management including market concept, product launch readiness, product stability and end of life.
  • Work with the rest of the Global Upstream Marketing team to develop and execute the product roadmap strategy including identification of new products, product enhancements, and end-of-life actions.
  • Identify and create opportunity assessments including in-depth business case analysis, financial modeling, and strategic prioritization for new pipeline projects in alignment with strategic plans.
  • Define global customer needs and feature requirements for future products and assist in the development of long-range product plans.
  • Develop, maintain and grow relationships with our commercial teams, key customers and key opinion leaders.
  • Evaluate cost reduction initiatives and SKU management for product(s) and product stewardship.
  • Evaluate and recommend market opportunities for future product(s) in the portfolio.
  • Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
  • Other duties as assigned


Essential Qualifications:

  • Bachelor's degree with 5+ years of relevant experience or a master's degree with 3+ years of relevant experience
  • 1+ years healthcare and/or upstream marketing experience or product development experience


Knowledge, Skills and Abilities:

  • Familiarity with Voice of Customer research practices such as qualitative and quantitative studies and translation user needs to product requirements
  • 3+ years medical device industry experience in marketing, business development or sales
  • Strong leadership in developing comprehensive business assessments, strategies, tactics, and solutions to drive business objectives
  • Financial modeling, forecasting, planning, and analytical skills
  • Ability to understand complex technical product information
  • Excellent oral and written communications
  • Strong interpersonal skills with the ability to influence and lead others
  • Strong organization and prioritization skills with the ability to manage several projects simultaneously
  • Ability to perform under pressure and in a dynamic environment
  • A high degree of initiative, motivation, and accountability for results
  • An ability to work with all levels of management including Senior Leadership
  • Ability to travel domestically and internationally to meet with customers, attend scientific conferences and evaluate new technologies with limited advanced notice
  • Strong computer skills in spreadsheet, presentation, and work processing software (Excel, PowerPoint, Word, etc.)
  • Ability to be solution oriented and problem solve to find optimal solution
  • Project management experience

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world ́s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

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Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

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