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Website Analytics Manager
3 months ago
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.
#BI-Hybrid #LI-Hybrid
Reports to:
Marketing Senior Manager, Small Business
About the Role:
As a Website Analytics Manager (non-leadership, problem-solving, self-directing, and action-oriented thinkers are required. You will be responsible for improving website performance by maintaining our marketing website content, managing our website analytics tracking and tag management, creating reporting in Adobe Analytics and other tracking tools, monitoring key conversion funnels, running conversion optimization tests, and executing SEO tactics. The role will be focusing on supporting our Small Business division and does not include direct supervisory responsibilities.
Responsibilities:
- Monitor, assess, and report on website performance.
- Analyze visitor segments and traffic trends for optimization and content opportunities.
- Work with our internal creative team to manage and maintain our marketing website.
- Create and maintain Adobe Analytics reporting for the marketing team and help the marketing team investigate and troubleshoot conversion issues.
- Ensure that Adobe Analytics implementation is maintained and provide support for additional tracking.
- Develop and optimize landing pages and conversion funnel A/B tests to improve conversion rates.
- Manage implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to optimize website, track rankings and performance, etc.).
Requirements:
- 5+ years of experience in digital marketing, UX, marketing analytics, SEO, or related fields.
- Have strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, MixPanel, Hotjar, Ahrefs, Semrush or similar web analytics tools.
- Have experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools.
- Have experience with website and tag management (Google Tag Manager, Adobe Launch, etc.), and basic HTML knowledge (CSS and other coding is a plus)
- Have experience designing and running A/B tests through tools such as Optimizely or Adobe Target
- Basic understanding of SEO strategy and HTML. SQL a plus.
- Strong analytical and technical skills with experience in data analysis and visualization tools.
- Excellent project management, communication, and collaboration skills, with a creative and problem-solving mindset.
Benefits & Perks:
- Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day...Plus so much more
About Enova
Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered ColossusTMplatform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions.
Being a values-driven organization is at the core of Enova's success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova's values and culture here.
It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.
