Sr. Customer Marketing Associate/ Customer Marketing Manager

We are a growth stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations. More than 180 health systems and over 1,000 hospitals and centers across 49 states rely on our award-winning products to increase patient access, decrease wait times, and reduce healthcare delivery costs. We have raised more than $300 million from top-tier investors such as Bain Capital, Insight Partners, and Goldman Sachs. We have been named among the top 100 AI companies in the world.

Please note that while this role is listed as available for remote, we are currently employing in the following states: AK, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, LA, MA, MD, ME, MI, MO, MT, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI, WV. If your state is not listed, we may not be able to proceed with your application. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office.

LeanTaaS is seeking an experienced professional to join our growing team. In this role, you'll be responsible for developing and executing customer marketing strategies that drive awareness, consideration, purchase, adoption, retention, and advocacy across our entire portfolio of healthcare optimization solutions.

This role is a crucial position in our Marketing team and it presents an exceptional opportunity for a driven individual to grow professionally with a fast-growing, well-funded AI powered health tech startup. The Customer Marketing lead will own end-to-end responsibilities for customer advocacy and success storytelling across our portfolio of market-leading products. This role requires a deep understanding of our customers' experiences, challenges, and successes to craft compelling narratives that resonate with prospects and support our go-to-market strategy. The Customer Marketing lead must work cross-functionally, collaborating closely with Marketing, Sales, Customer Success, Product Management, Product Operations and Implementation and Customer Success teams to unify our customer-centric messaging and initiatives.

Work will begin with identifying and cultivating customer advocates, and articulating their success stories in a way that aligns with our product positioning and market differentiators. The Customer Marketing lead will develop and execute a comprehensive customer marketing plan that amplifies these stories across various channels, supporting our Business Development Representatives and Account Executives in the Sales team. This role will be instrumental in supporting demand generation activities by providing authentic customer voices and experiences. The Customer Marketing lead will work across the Marketing team to integrate customer stories into compelling marketing campaigns.

The successful candidate must be a strategic thinker with strong interpersonal skills, capable of building relationships both internally and with customers. They should be flexible, self-sufficient, and a hands-on doer who can navigate complex organizational dynamics. Most importantly, they must be passionate about healthcare and driven to showcase how our solutions are making a tangible difference in the industry.

WHAT YOU'LL DO

• Develop and execute a comprehensive customer marketing strategy aligned with our product portfolio and business goals
• Create and manage a robust customer advocacy program, including case studies, testimonials, peer reviewed journals, thought leadership blogs and speaking opportunities
• Plan and execute customer-focused events, including user group meetings and advisory boards, in partnership with the Implementation and Customer Success teams
• Support the marketing plan through the acquisition of customers in collaboration with the Implementation and Customer Success teams
• Collaborate with the Product Marketing Managers to ensure alignment to the position and message for the enterprise, each product, and launch of new capabilities and products
• Be a partner to the Implementation and Customer Success teams, developing relationships with key customer advocates as part of this partnership
• Measure and report on the impact of customer marketing initiatives on business outcomes

WHAT YOU'LL BRING

• Bachelor's degree in Marketing, Communications, or related field
• Experience in customer marketing, in B2B SaaS or healthcare technology with 1+ years of experience in a Sr. Customer Marketing Associate role/ 3+ years of experience in a Customer Marketing Manager role
• Experience in marketing, communications, customer success, or sales roles with 3+ years of experience in a Sr. Customer Marketing Associate role/ 5+ years of experience in a Customer Marketing Manager role
• Proven track record of developing successful customer advocacy programs
• Strong storytelling abilities and excellent written and verbal communication skills
• Ability to work cross-functionally across the organization and with customers, including working with senior executives and managing high-profile customer relationships
• Ability to translate complex technical concepts into compelling customer stories
• Excellent interpersonal skills
• Customer First mentality

WHO YOU ARE

• Self-motivated with the ability to work independently and take initiative
• Adept at learning on the fly and quickly adapting to new information and situations
• Comfortable working through ambiguity and finding creative solutions to complex problems
• Flexible and resilient in a fast-paced, evolving environment

BONUS POINTS IF YOU HAVE

• Experience marketing AI-based analytics or optimization solutions
• Knowledge of hospital operations and workflows
• Familiarity with healthcare IT landscape, including EHR systems

WHAT YOU'LL GET

• Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives
• Competitive compensation package that includes base salary, target bonus, and stock options
• 401(k) Match
• Comprehensive healthcare benefits
• Generous Paid Time Off and Parental Leave
• Monthly reimbursement for Skill Building
• Monthly reimbursement for Wellness, Transportation, and/or Home Office
• Education Reimbursement for select courses/programs

Vaccination policy

We have an obligation to protect our employees, our customers, and the patients of our customers. Therefore, COVID-19 vaccination is required to work from the office, attend in-person company events, or to travel on behalf of the company.

Candidates must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

LeanTaaS is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone. All qualified applicants for employment will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require assistance during the application process, please reach out to LeanTaaS will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: LeanTaaS is not accepting agency resumes at this time, and we are not responsible for any fees related to unsolicited resumes. Thank you.