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Asst Director of External Relations

3 months ago

Roxbury, Kansas, United States The Roxbury Latin School Full time

The Roxbury Latin School is seeking a skilled and creative communication and marketing
professional as its new Assistant Director of External Relations. This individual will report to the
Director of External Relations and will work on a wide variety of digital and print projects,
extending the brand of the school, promoting awareness and goodwill, and advancing Roxbury
Latin's mission. This individual will be responsible for helping to identify distinctive features of
the school and to communicate the "RL story," articulating the school's program, vision, and
value—with an in-depth understanding of its mission and traditions—through a strategic, robust
multimedia approach, engaging and informing both external and internal constituencies.

Working closely with the Director of External Relations and colleagues throughout the
school—including members of the development and admission offices—the Assistant Director
will serve as primary writer and "reporter" of school news and events, and will lead or assist on
various strategic institutional communication and marketing initiatives. This individual will
contribute to developing creative, high-caliber, digital and print communications and marketing
materials; ensure brand identity and messaging coherence across all channels; and manage
production of articles and publications, web-based projects, social media content, and other
related projects from concept through implementation. Those projects include the triannual
Newsletter, school website, admission marketing materials, fundraising and development
collateral, and all social media platforms.

This individual will share responsibility for the user experience of the school's website,
ensuring—with the Director of External Relations, and Director of Digital and Graphic
Design—that the site dynamically and accurately communicates the mission and program of the
school to a variety of audiences, including prospective families, alumni, parents, and the general
public.

In addition to exemplary writing and editing skills, the Assistant Director should have knowledge
of marketing campaigns, publicity and promotional practices, and social media marketing. The
Assistant Director will be expected to attend various events throughout the school year
(including occasional evenings and weekends) and will assist in event planning and execution, as
related to external audiences.

Experience working in a school, university, or nonprofit organization is preferred. There may be
opportunities, despite a demanding schedule for the essential aspects of this position, for
involvement additionally in the extracurricular life of the school.

  • Bachelor's degree in journalism, communications, marketing, or a related field.
  • 2-3 years of professional experience in an integrated communications/marketing role
  • An enthusiasm for education, people, and storytelling
  • Exemplary writing and copy-editing skills, and an ability to communicate effectively,
    both in writing and orally.
  • Excellent organizational, time-management, and problem-solving skills
  • A track record of effective, positive, and client-centric relations in a collaborative
    environment
  • Ability to work effectively both independently and as part of a team
  • A detail-oriented approach with ability to work effectively in a fast-paced environment
  • Proficiency with Google suite applications, social media platforms, and social media
    management tools
  • Experience working with outside vendors, and ability to complete projects with vendors
    on time and on budget
  • Willingness to engage fully in the life of the school, embracing RL's generalist spirit
  • Experience with WordPress or other online content management systems is a plus
  • Experience with basic digital design (including video and photo-editing) and graphic
    design software (InDesign, Illustrator, Photoshop) is a plus.