Regional Marketing Liaison

2 days ago

Rochester, United States Empowered Staffing Full time

Empowered Staffing is partnered with a leading owner and operator of skilled nursing and assisted living facilities across Wisconsin, Minnesota, and Ohio. Due to the company’s continued growth, they are searching for a Regional Marketing Liaison to help grow the company’s presence throughout the Rochester market and drive census throughout its facilities.


What You’ll Do:

  • Build and maintain strong relationships with hospitals, physicians, clinics, rehabilitation centers, and other healthcare providers to increase referrals.
  • Act as a primary point of contact for referral sources, ensuring they understand the company’s offerings and benefits.
  • Review potential patient referrals to ensure they meet the facility’s criteria and are a good fit for the level of care provided.
  • Coordinate with the admissions team and clinical staff to facilitate smooth transitions for incoming residents.
  • Highlight the company’s services, specialties, and unique qualities to both referral sources and families.
  • Coordinate with clinical and operations staff to ensure the facility can meet the needs of prospective residents.
  • Provide insights and feedback to leadership based on interactions with referral sources and prospective residents to improve services and patient care.
  • Monitor referral sources, admission numbers, and overall marketing effectiveness, reporting regularly to management.
  • Analyze trends in admissions, occupancy, and referral patterns to adjust marketing and outreach strategies.
  • Engage in community events, seminars, and networking opportunities to increase brand visibility and attract potential residents.


Requirements:

  • Experience building relationships with referral sources and knowledge of area hospitals and local healthcare organizations (preferred).
  • Ability to think strategically, analyze census trends, and adjust sales and marketing plans for maximum impact.
  • Self-motivated and enthusiastic team player with a passion for helping others.


Why You’ll Love This Role:

  • Opportunity to join a collaborative team where your ideas are valued and encouraged
  • Chance to make a positive impact on the lives of residents and their families.
  • The company offers a competitive compensation package and endless opportunities for career growth

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