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Director of Product Marketing

2 months ago

Chicago, United States The Sage Group Full time

Director of Product Marketing


The Sage Groups’ client is seeking a Director of Product Marketing to join our marketing organization and step into a key leadership role for our growth trajectory. In this role, you’ll build and mentor a talented team of productmarketers – overseeing go-to-market strategies, customeradvocacy, and multi-channel campaigns that drive expansion and deepen customer engagement. With your strategic insight and operational expertise, you’ll champion the voice of the customer, translating feedback into actionable insights that impact everything from product development to positioning. If you thrive in a fast-paced, collaborative environment and are excited to shape the future of our product marketing function, we’d love to meet you.


Who are we:


We've proudly been featured on Inc's 500 Fastest Growing Companies in America for 4 years in a row. This is the engine behind the greatest consulting firms on the planet, delivering back-office time/budgeting and invoicing to over 2,500firms worldwide and tracking over $4 billion in billable time each year. Our flagship product is a SaaS-based system that is custom-built for the professional services industry.


We a PE-backed company, headquartered out of Chicago, with offices in Chicago, Boston, Phoenix and most recently, expanding internationally. We've proudly been named on Crain’s “Best Places to Work” three years in a row -- if you're motivated to join a hypergrowth organization, we're eager to talk to you.


What You’ll be Accountable for:


Team Leadership: Hire, coach, and motivate a high-performing, data-driven Product Marketing team.

Growth Strategy: Lead cross-sell and upsell strategies to expand business within existing accounts, driving multi-channel demand generation

Go-to-Market Execution: Develop and execute go-to-market plans in collaboration with product, engineering, UX, sales, customer success, and operations teams. Product Vision & Roadmap Strategy: Develop and maintain a product vision, strategy, and roadmap that align with the company's mission, address customer needs, and guide product development to meet business goals and market demands.

Positioning and Messaging: Shape Big Time’s product positioning and create customer-focused messaging for all stages of the buyer journey.

Pricing Strategy: Lead pricing and packaging strategies for multiple product lines.

Customer Advocacy: Build a customer advocacy program, creating testimonials, case studies, and stories to highlight customer successes.

Voice of the Customer: Establish the team as experts on customer insights and feedback.


Campaign Performance: Monitor and optimize upsell and engagement campaign performance through data analysis.

Use Case Development: Guide the team in developing compelling use cases for differentiated product positioning.

Content Contribution: Support content creation across various formats and channels, including thought leadership and product communications.

Be onsite at our downtown Chicago office (near Union Station) 3 times per week.


In order to be successful in this role, we need someone who has:


5+ years in leadership of a product marketing and/or customer marketing function within a highly matrixed SaaS/tech organization.

Ability to translate SaaS product capabilities into compelling customer-focused messaging, with deep understanding of the buyer’s journey and customer personas.

Outstanding verbal and written communication skills - comfortable with creating and delivering presentations in a range of environments and developing strong stakeholder relationships.

Expert ability to influence senior stakeholders on Product Marketing philosophies, strategies, process management and how cross-team collaboration is successful.

Comfortable leading cross-functional projects in a fast-paced, high-growth environment.

Strong analytical skills with experience in monitoring and interpreting campaign performance data to drive results.

Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success.

Expertise in 6sense, HubSpot, and Salesforce and in managing in-app and email campaigns.


As a Leader, you have significant experience with these foundational competencies:


Strategic Decision Making; The ability to develop a long-term vision and plan for the organization, and to make decisions that align with that vision. The ability to make tough decisions, often with limited information and in complex situations, and to consider the potential impact of those decisions on the organization. Staying focused on goals.

Innovation & Change Management; The ability to anticipate and navigate change within the organization, and to lead others through transitions. Strong understanding of need for change in high-growth environment. The ability to think creatively and to foster a culture of innovation within the organization. Willingness to think outside of the box and try new strategies.

Communication; The ability to communicate effectively with all stakeholders, both verbally and in writing. Ability to adapt communication style to different audiences. Ability to deliver compelling executive-level presentations, including board level presentations, story telling through the utilization of business and data insights.

Emotional Intelligence; The ability to understand and manage one's own emotions and those of others. Ability to use that understanding to build strong relationships and influence others. The ability to empathetically give feedback and execute Radical Candor as needed.

Team Building & Leadership; The ability to build and lead high-performing teams. Ability to develop and coach team members to reach their full potential. The ability to create an environment of collaboration and support on the team and foster a sense of safety. Service leadership skills. Sharing power, putting the needs of others first and helping people develop and perform as highly as possible.

Operational Acumen; Making data-driven decisions. The ability to establish KPIs effectively. Tying operations to numbers. Objectively evaluate team performance using healthy metrics. The ability to understand and manage financial resources effectively and to make sound financial decisions for the organization.


Applicants must be authorized to work in the U.S.



Location: Chicago or Remote

Duration: 6 Months

Compensation: $90 - $100