Manager of Marketing
2 months ago
Director of Marketing (2416)
About
COMPANY is a premier manufacturer of high-performance offshore fishing boats, known for their exceptional craftsmanship, innovative design and unparalleled customer satisfaction. Our boats are a testament to our commitment to quality and excellence, setting the standard in the marine industry. We are seeking an enthusiastic and experienced Director of Marketing to join our dynamic team and expand our market presence.
As the Director of Marketing for our center console fishing boat manufacturing company, your primary responsibility will be to develop and execute strategic marketing initiatives to drive brand awareness, increase sales and solidify our position as a leader in the industry. You will be responsible for overseeing all aspects of marketing, including branding, advertising, promotions, digital marketing, product launches and market research.
Responsibilities
1. Develop Marketing Strategy: Create a comprehensive marketing strategy aligned with the company's overall goals and objectives. This includes identifying target markets, assessing competitive landscapes and determining the most effective channels to reach our audience.
2. Brand Management: Manage and enhance the company's brand image and identity. Ensure consistency across all marketing materials, including website, social media, advertising and promotional materials.
3. Advertising and Promotion: Oversee the development and implementation of advertising campaigns across various platforms, including print, digital and social media. Collaborate with advertising agencies and media partners to optimize campaign performance and ROI.
4. Product Launches: Lead the planning and execution of product launches, including coordinating with cross-functional teams such as product development, sales and manufacturing. Develop marketing materials and strategies to support new product introductions.
5. Digital Marketing: Drive the company's digital marketing efforts, including website management, SEO/SEM, email marketing and social media marketing. Stay current with digital marketing trends and technologies to continuously improve our online presence and effectiveness.
6. Market Research and Analysis: Conduct market research to identify consumer trends, preferences and insights. Use data-driven analysis to inform marketing strategies and tactics, and monitor key performance indicators to measure the success of marketing initiatives.
7. Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI. Monitor expenses and performance against budgetary goals, making adjustments as needed to optimize spending.
8. Leadership and Team Management: Provide leadership and direction to the marketing team, fostering a collaborative and high-performing work environment. Set clear goals and expectations and empower team members to achieve excellence in their respective roles.
Qualifications
- Bachelor’s degree in marketing, Business Administration or related field; MBA preferred.
- Proven experience (8+ years) in marketing leadership roles, preferably within the marine or outdoor recreation industry.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing plans.
- Demonstrated expertise in brand management, advertising, digital marketing and product launches.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external partners.
- Strong leadership and team management skills, with a track record of building and developing high-performing teams.
- Results-oriented mindset, with a focus on driving measurable impact and achieving business objectives.
We have other current jobs related to this field that you can find below
-
Digital Marketer
4 weeks ago
Sarasota, United States Nextiny Marketing Full timeJob DescriptionJob DescriptionSalary: Do you consider yourself a digital marketing Jack or Jill of all trades?? Do you feel confident speaking strategically about the different disciplines of digital marketing such as blogging, email marketing, Google Ads, SEO, and more? We are looking for a passionate and tech-savvy marketing professional to join our team....
-
Digital Marketer
3 months ago
Sarasota, United States Nextiny Marketing Full timeJob DescriptionJob DescriptionSalary: Do you consider yourself a digital marketing Jack or Jill of all trades?? Do you feel confident speaking strategically about the different disciplines of digital marketing such as blogging, email marketing, Google Ads, SEO, and more? We are looking for a passionate and tech-savvy marketing professional to join our team....
-
Marketing Technology Coordinator
4 months ago
Sarasota, United States Nextiny Marketing Full timeJob DescriptionJob Description**** Please do not apply if you do not live in the state of Florida or have pre-arranged plans to move to Florida. We are only accepting Florida-based candidates.Are you passionate about software and learning the latest technology? We are looking for a hard-working, tech-savvy individual to join our team. This role will support...
-
Marketing Technology Coordinator
4 months ago
Sarasota, United States Nextiny Marketing Full timeJob DescriptionJob DescriptionSalary: Are you passionate about software and learning the latest technology? We are looking for a hard-working, tech-savvy individual to join our team. This role will support the marketing team at Nextiny by becoming a technical power user of HubSpot. In this role, you will be responsible for managing data imports, technical...
-
Marketing Technology Coordinator
4 months ago
Sarasota, United States Nextiny Marketing Full timeJob DescriptionJob DescriptionSalary: Are you passionate about software and learning the latest technology? We are looking for a hard-working, tech-savvy individual to join our team. This role will support the marketing team at Nextiny by becoming a technical power user of HubSpot. In this role, you will be responsible for managing data imports, technical...
-
Marketing Management
1 month ago
Sarasota, United States 5MP Business Group Full timeJob DescriptionJob DescriptionFor those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, 5M Promotions has the job for you! There are hundreds of brands out there and thousands of products and services. There is an even wider variety of companies to choose from when bringing one's brand to...
-
Marketing Management
2 weeks ago
Sarasota, United States 5MP Business Group Full timeJob DescriptionJob DescriptionFor those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, 5M Promotions has the job for you! There are hundreds of brands out there and thousands of products and services. There is an even wider variety of companies to choose from when bringing one's brand to...
-
Marketing Management
3 weeks ago
Sarasota, United States 5MP Business Group Full timeJob DescriptionJob DescriptionFor those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, 5M Promotions has the job for you! There are hundreds of brands out there and thousands of products and services. There is an even wider variety of companies to choose from when bringing one's brand to...
-
Marketing Manager
1 week ago
Sarasota, United States Diamond Banc Full timeJob DescriptionJob DescriptionCompany Overview: Diamond Banc is a leading nationwide provider of financial solutions for fine jewelry and watches, offering options like immediate sales, Jewelry Equity Loans, and consignment sales. Our modern, branded approach leverages expertise, transparency, and technology to outwork competitors and earn client trust. With...
-
Market Manager
3 months ago
Sarasota, United States Intertape Polymer Group (IPG) Full timeJob DescriptionJob DescriptionDevelop and execute market strategies and initiatives to facilitate sales growth in the Consumer channel.Principle AccountabilitiesCommunicate between sales and other cross-functional internal and external teams to help execute growth for the Consumer channel. Champion channel and customer-specific programs.Facilitate new item...
-
Marketing Development Manager
4 weeks ago
Sarasota, United States Pine Tree Staffing, LLC Full timeWe have a great opportunity with a top medical device manufacturer in Florida: Marketing Development Manager This is a full time position with salary, commission and benefits. Lead the collaboration with marketing leaders & country leaders to develop elements of new product launch, pricing, web platform development. Be part of a cross functional team....
-
Entry Level Marketing Manager
1 month ago
Sarasota, United States RANR Management Full timeJob DescriptionJob DescriptionAs an Entry Level Marketing Manager, you will develop strategic, proactive marketing campaigns to create a positive brand experience and meet sales goals for a prestigious clientele. Candidates who possess sports experience or excel in a fast, high-pressure environment have the best chance of succeeding in our client’s...
-
Entry Level Marketing Manager
4 weeks ago
Sarasota, United States RAMIR Solutions Full timeJob DescriptionJob DescriptionAs an Entry Level Marketing Manager, you will develop strategic, proactive marketing campaigns to create a positive brand experience and meet sales goals for a prestigious clientele. Candidates who possess sports experience or excel in a fast, high-pressure environment have the best chance of succeeding in our client’s...
-
Retail Marketing Manager
2 months ago
Sarasota, United States Fleet Feet Full timeOverview: We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 250 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe its a privilege to serve and remain committed to...
-
Marketing Manager
3 weeks ago
Sarasota, United States RAMIR Solutions Full timeJob DescriptionJob DescriptionWe are a business development and sales firm dedicated to delivering top-notch outreach and enrollment solutions to our valued clients. We pride ourselves on our commitment to excellence, innovation, and creating meaningful relationships with potential customers on behalf of our clients. As we continue to expand, we are seeking...
-
Sales Manager
2 weeks ago
Sarasota, United States Gannett Co. , Inc. Full time|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA| Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect...
-
Marketing Associate
2 weeks ago
Sarasota, United States RAMIR Solutions Full timeJob DescriptionJob DescriptionThe RANR Management Group Inc team is dedicated to delivering exceptional residential marketing and customer acquisition solutions to our valued customers. As a market leader, we are seeking a motivated and enthusiastic Marketing Associate to join our team. This role offers a unique career growth and development...
-
Marketing Associate
2 weeks ago
Sarasota, United States 5MP Business Group Full timeJob DescriptionJob DescriptionWith years of experience in the communication field, 5M Promotions has created relationship-based methods focused on our innovative marketing outreach techniques. There is no secret to our success. We simply build genuine, respectful, and transparent relationships with our clients and exceed their expectations. Our mission is to...
-
Digital Marketer
3 weeks ago
Sarasota, United States Bravura Technologies Full timeAbout UsBravura Technologies is a global industry leader in providing cutting edge event technology solutions, chosen by many Fortune 500 and Global 100 companies, as well as nonprofits and associations. With over 18 years of providing sophisticated software to meeting and event organizers, we pride ourselves in delivering innovative solutions that truly...
-
Marketing Specialist
3 weeks ago
Sarasota, United States Rite Technology Full timeMarketing Specialist At RITE Technology, marketing is about understanding our clients and prospective clients and building awareness about how our products/services can satisfy their needs. Were looking for an experienced and versatile marketing specialist who is hungry to do this and more. Our ideal candidate has experience developing and executing...
