Marketing Manager

4 weeks ago

Sarasota, United States Diamond Banc Full time
Job DescriptionJob Description

Company Overview: Diamond Banc is a leading nationwide provider of financial solutions for fine jewelry and watches, offering options like immediate sales, Jewelry Equity Loans, and consignment sales. Our modern, branded approach leverages expertise, transparency, and technology to outwork competitors and earn client trust. With 11 locations and plans to expand to 30 in the coming years, we're focused on becoming the most profitable jewelry buyer and lender in the nation. As a digitally native company, we excel in digital client acquisition and operate as a marketing-driven organization within the jewelry buying and lending space.

Position Summary: We are seeking a dynamic Marketing Manager to join our team at our HQ2 in Sarasota, FL. This role will involve creating and executing a wide range of digital content and assets, with a strong focus on SEO and content creation. The ideal candidate will be deeply involved in all aspects of marketing, including SEO management, content creation, vendor selection, and relationship management. You will also contribute to website aesthetic updates and graphic design tasks. We need a resourceful, proactive individual who can work independently, meet tight deadlines, and maintain a high level of personal accountability. Problem-solving skills and the ability to remove obstacles to achieve outlined objectives are essential.

Marketing Ideology:

  • Client acquisition is the primary goal of marketing.
  • Marketing must produce ROI.
  • Being best known is better than being the best.
  • Obscurity is a problem for all brands.
  • Saturating clients and potential customers with valuable offers and massive follow-up is essential.
  • Automation is critical.
  • Challenge traditional ideas and be willing to try radical approaches.
  • Work hard, achieve measurable growth, and be compensated accordingly.
  • Embrace a beginner’s mindset, stay humble, and focus on success, not being right.
  • Emotional intelligence and communication are crucial.
  • Take initiative, demonstrate persistence and grit.
  • Go beyond expectations, lead by example, and strive for excellence.
  • Be long-term career-minded.

Key Responsibilities:

  • Tackle all marketing-related tasks and figure them out independently.
  • Take ownership of national and in-market SEO rankings.
  • Develop and execute content-driven digital initiatives.
  • Write, pitch, optimize, and publish several keyword-driven articles each week.
  • Bring strategic, innovative ideas to life, from concept to execution.
  • Conduct keyword research and use SEO guidelines to optimize content.
  • Document SEO efforts for wider company knowledge sharing.
  • Regularly update website content based on evolving search traffic.
  • Stay current with digital marketing trends and best practices.
  • Research competitors and industry trends to provide insight and foresight.
  • Manage third-party vendors for backlinks, public relations, and graphic design.
  • Execute marketing initiatives geared toward end consumers and the jewelry industry.
  • Manage and execute tasks related to new office openings.
  • Work on Meta ad creation, retargeting, and more.
  • Engage in email marketing, retargeting, and client retention activities.
  • Collaborate with Salesforce on client journey content creation and automation.
  • Maintain ongoing communication with the Missouri-based Marketing Director.
  • Act as a go-to person for event scheduling, booking, and coordination.

Skills & Competencies:

  • Strong background in content creation with a deep understanding of SEO.
  • Highly organized, ensuring on-time project delivery.
  • High energy, strong communication skills, and a driven personality.
  • Attention to detail and a willingness to embrace continual change.
  • High degree of responsibility and initiative.
  • Emotionally intelligent, career-minded, and growth-oriented.
  • Proficiency with Meta, Salesforce, Google, and AI tools.

Expectations & Culture:

  • Long-term career-minded; this is not a 9 to 5 role.
  • Driven by a burning desire for success and reaching full potential.
  • Willing to not take “No” for an answer.
  • Reliability and consistency are essential.
  • Join a positive, empowering, and transparent work environment.
  • We provide the platform, resources, and training for you to reach your potential.
  • Ownership mindset; be part of growing a market leader.
  • Bias for action and a willingness to step out of your comfort zone for growth.
  • Expand your earnings based on achieved results.
  • Be solution-oriented and do whatever it takes to get the job done.
  • We are allergic to average performance, effort, and mindset.

Supervisors:

  • Mills Menser: Owner/Founder
  • Claire Dinwiddie: Marketing Director
  • Devin Smith: Director of Operations & Revenue

Compensation:

  • Annualized guarantee or commission based on achieved metrics, whichever is greater.
  • Comprehensive medical and retirement benefits.
  • Annual bonus opportunities based on results achieved.
  • Significant compensation for exceptional results.
Company DescriptionDiamond Banc is the nation's premier Jewelry Equity Lender and Jewelry Buyer. We operate nationwide through numerous offices in metropolitan areas, as well as our digital mail-in services. Our mission is to supply customers with the highest purchase and loan amounts for their diamonds, jewelry, and valuables, while conducting business in an ethical and prompt manner. We provide an unrivaled menu of financial solutions, utilizing expertise, transparency, and technology to deliver a luxury experience and capital to clients. At Diamond Banc, your advancement is only limited by your drive, performance, and ambition.Company DescriptionDiamond Banc is the nation's premier Jewelry Equity Lender and Jewelry Buyer. We operate nationwide through numerous offices in metropolitan areas, as well as our digital mail-in services. Our mission is to supply customers with the highest purchase and loan amounts for their diamonds, jewelry, and valuables, while conducting business in an ethical and prompt manner. We provide an unrivaled menu of financial solutions, utilizing expertise, transparency, and technology to deliver a luxury experience and capital to clients. At Diamond Banc, your advancement is only limited by your drive, performance, and ambition.

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