Digital Marketer

1 month ago


Sarasota, United States Bravura Technologies Full time

About Us

Bravura Technologies is a global industry leader in providing cutting edge event technology solutions, chosen by many Fortune 500 and Global 100 companies, as well as nonprofits and associations. With over 18 years of providing sophisticated software to meeting and event organizers, we pride ourselves in delivering innovative solutions that truly delight our customers. At Bravura we encourage passion, progressive thinking, innovation and experience.


Overview

We are seeking a highly motivated and creative Digital Marketer to join our team. As a key member of our marketing department, the successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies to drive business growth and revenue.


Duties:

- Develop and execute a range of digital marketing campaigns to reach and engage target audiences across multiple channels, including social media, PPC, email, and search engines.

- Conduct in-depth market research to stay up-to-date on the latest industry trends and competitor activity, and use this information to inform marketing strategies and tactics.

- Design and create engaging content, including display and search ads, blog posts, social media posts, and email marketing campaigns, to capture audience attention and drive conversions.

- Utilize WordPress to create visually appealing and user-friendly digital content, including landing pages and website updates.

- Analyze campaign performance using analytics tools to identify areas for improvement and optimize marketing strategies accordingly.

- Manage and maintain a portfolio of marketing tools, including email marketing software, social media management platforms, and SEO optimization tools.

- Collaborate with cross-functional teams to ensure marketing initiatives align with business objectives and are executed effectively.

- Stay up-to-date with the latest digital marketing best practices and industry developments, and apply this knowledge to continuously improve marketing strategies and tactics.


Skills

- Experience with email marketing software and campaigns

- Knowledge of WordPress

- Proven experience with PPC, GoogleAds, LinkedIn Ads, 6sense, Hubspot

- Familiarity with SEO principles and best practices

- Experience with analytics tools to track campaign performance and optimize marketing strategies

- Ability to conduct market research and analyze data

- Proficiency in using various marketing tools and software

- Excellent communication and collaboration skills

- Bachelor's degree in marketing, communications, or a related field


  • This position requires a detail-oriented and creative individual who is passionate about digital marketing and has the skills and experience to drive business growth and revenue. If you have a strong background in digital marketing and are looking for a challenging and rewarding role, we encourage you to apply.

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