Business Development Director

3 weeks ago

Wakefield, United States C-4 Analytics, LLC Full time

Business Development Director – C-4 Analytics


C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Business Development Director - Wakefield, MA as we look to expand our team and support our growing roster of local and national clients.


If you are unable to complete this application due to a disability, contact this employer to ask for accommodation or an alternative application process.


Who We're Looking For: Business Development Director: Wakefield, MA


The Business Development Director will oversee the Business Development team, playing a critical role in driving business growth and expanding C-4 Analytics’ client base. This individual will work closely with the sales leadership team and executive management to develop strategies, coach team members, and ensure the successful execution of business development activities to drive business growth. The ideal candidate is a strategic thinker with proven success in sales leadership and business development in a high-volume environment.


A day in the life of a Business Development Director

  • Leadership and Strategy:
  • Develop and implement business development strategies to drive lead generation.
  • Work closely with internal stakeholders to ensure alignment of business development efforts to overall business objectives and goals.
  • Leverage data analytics to identify trends and opportunities for business optimization.
  • Monitor market trends and competitor activities to identify new business opportunities.
  • Team Management:
  • Manage, mentor, and inspire the business development team to achieve individual and business targets.
  • Oversee the distribution and balancing of workloads among the business development team in accordance with established workflows and job specializations.
  • Provide individualized coaching and development for team members, focusing on call approaches and best practices.
  • Foster a culture of high performance and cross functional collaboration.
  • Performance and Metrics:
  • Establish and maintain high activity levels, including call volume, connects, and appointment bookings.
  • Monitor team performance metrics, ensuring achievement of goals related to areas such as activities, calls, and show rates.
  • Provide regular performance reports and insights to the Chief Sales Officer (CSO).
  • Process Improvement:
  • Continuously improve and streamline the sales process, ensuring thorough follow-through and completion of tasks.
  • Maintain up-to-date and accurate data in CRM systems such as Salesforce, SalesLoft, and HubSpot.
  • Identify and implement best practices for sales and business development.


What you’ll need to succeed:

  • Must-Haves:
  • BA/BS degree
  • At least 7+ years of experience in a sales leadership role, with a minimum of 3+ years supervising an inside sales team.
  • Proven track record in a high-volume, cold-call sales environment, including objection handling and qualifying decision-makers.
  • Extensive experience with CRM software, such as Salesforce, SalesLoft, and/or HubSpot.
  • Ability and willingness to travel as needed.
  • Strong work ethic, attention to detail, and ability to operate as a self-starter.
  • Nice-To-Haves:
  • Experience in a digital marketing agency, particularly in selling digital marketing services.
  • Prior experience in training and onboarding inside sales teams.
  • Knowledge of the automotive industry.


Working at C-4 Analytics

We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers and culture page for more details.


More About C-4 Analytics

C-4 Analytics takes the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate, and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.

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