Lifecycle Marketing Manager

2 weeks ago

New York, United States TULU Full time

About Us


TULU creates a new way of living, one that is based on what people actually need and not merely on what they want, thus enabling more responsible consumption patterns.


TULU’s Usage Economy platform elevates products and brands to meet immediate consumer needs using IoT-based smart rental units that are customized to provide the most necessary and useful items. Our platform leverages data to analyze behavioral patterns, optimize usage, generate actionable insights, refine inventory, and create a personalized experience for our users.


We are a post-series A global company operating in 40 cities across the US and Europe. We work with the largest brands and landlords in the world, in residential buildings, student housing, and offices, managing over 100,000 households, with more than 35% QoQ growth.


About the Role


We are looking for an outstanding, success-driven, growth-oriented, versatile, and experienced Lifecycle Marketer to join our growing Marketing team. This is a rare opportunity to play a meaningful role in shaping new consumption paradigms by owning TULU’s user engagement and managing the end-to-end execution of lifecycle marketing campaigns, from strategy development to implementation and performance analysis. You will join an extremely passionate and talented team of engineers, designers, architects, marketers, data scientists, and more, using cutting-edge technologies and practices, and will work on:


What you’ll work on:

  • Creating and refining automated lifecycle journeys and one-off campaigns across email, push, SMS, and other CRM channels to increase conversion, utilization, and retention.
  • Developing and maintaining user segmentation and targeting strategies to ensure users receive the right content at the right time.
  • Creating content across B2C channels, ensuring consistency and alignment with brand messaging.
  • Optimizing existing marketing materials and campaigns with frequent A/B testing to drive incremental gains in conversion and engagement.
  • Tracking and reporting on results for all campaigns and proposing strategic improvements to achieve targets.
  • Facilitating cross-functionally work to support marketing initiatives from sales, product, and operations teams.


About You


You are a creative thinker with strong writing skills, adept at managing multiple tasks and campaigns, and experienced with various marketing tools and platforms. KPI-oriented, with an addiction to data and a love for creation, you have an extreme sense of ownership in everything you do and a huge passion for real-life products. You look to be measured by your results, embrace the long roads, know what success looks like, and are restless until you achieve it. You enjoy working hard, and most importantly, you have fun doing it.


Qualifications:


  • 2 years of experience in Lifecycle Marketing in a B2C environment
  • Proven experience building marketing campaigns in Braze or other automation platforms
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Consumer-oriented copywriting and content creation approach
  • Excellent problem-solving / critical thinking skills
  • Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma) is a plus.
  • Sense of urgency to achieve great things in life (essential)

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