Segment Marketing Manager

6 days ago

Franklin, United States Gutterglove Full time

Gutterglove is a leading manufacturer of gutter guards. For over 20 years, we’ve been providing our customers with a superior product and exemplary service, but our mission goes beyond that. Our Purpose is to make a positive impact on the people and communities we serve. Our Vision is to protect every gutter on every home.


To fulfill our purpose, mission, and promise, we’re driven by our core values. Each member of our team should be guided by these cultural cornerstones: commitment, teamwork, integrity, respect, and excellence. When you join the Gutterglove team, you commit to serving your team members, customers, and responsibilities with these values in mind.


In return, Gutterglove commits to fostering your personal and professional goals, and doing whatever we can to help you develop and achieve them. Working for Gutterglove is about more than just getting a job done. It’s a relationship. We, as a company, can only succeed if our team members feel equally successful. Creating and cultivating an environment that encourages you to pursue your dreams is our way of ensuring we achieve success together.


Our Promise at Gutterglove is Do It Right. Do It Once. We pursue people who are enthusiastic about the work they do and passionate about doing it well. We say what we’re going to do, we follow through on our promises, and we stand behind our decisions and our products.


The Segment Marketing Manager – Contractor Segment is responsible for proactively developing, leading, and implementing effective marketing strategies that target specific construction contractor segments to increase brand awareness, drive customer acquisition, and increase customer loyalty. This position requires a strong understanding of contractor behavior, home improvement and new construction, as well as the ability to develop targeted digital marketing campaigns. The Segment Marketing Manager will also be responsible for providing sales enablement support for our wholesale/direct sales team and contractor/installers. *NOTE: this role is 70% tactical execution and 30% strategic in nature. Responsibilities will include actual content/asset and digital campaign creation in combination with internal/external resources.



Essential Functions:

  • Develop, lead, and implement marketing strategies that target specific contractor segments to increase brand awareness, drive customer acquisition, and increase customer loyalty.
  • Develop, lead, and implement contractor-based digital marketing campaigns positioning various brands supported by multiple distribution channels to deliver significant marketing qualified leads by managing segmented marketing campaigns, content, budgets, timelines, and success metrics.
  • Create and manage sales and marketing tools, collateral, merchandising materials, and content to provide world class sales enablement and support for the wholesale and direct sales channel.
  • Lead the ongoing development, implementation, and strategic roadmap for the contractor loyalty program and associated platform(s).
  • Lead and execute the creation of digital and print marketing materials, pitch and line review decks, print and digital ads, email campaigns, and social media content in alignment with brand standards and legal content guidelines.
  • Understand and monitor critical connections between website forms, CRM, campaign workflows, and integrations with associated platforms.
  • Conduct market research and stay up to date with market trends, customer preferences, buyer personas, and competitors' strategies to inform marketing lead generation plans and enable data-driven decision making.
  • Conduct contractor research to understand the needs, preferences, and behaviors of specific contractor segments (Professional and Pickup Truck Pro).
  • Use analytics and reporting applications to track and measure the performance of marketing campaigns and make adjustments as needed to ensure that they are effective.
  • Work closely with the wholesale and direct sales team to align marketing and sales strategies.
  • Collaborate with the product development team to ensure that marketing language, content, and product features are consistent with product specifications.
  • Assist with management of marketing budget for specific customer segments, including forecasting and tracking expenses.
  • Quickly adapt to short-term shifts in business or customer priorities while not losing sight of long-term goals.



Required Experience:

  • 5 – 10+ years of professional experience in B2B and/or B2B2C marketing with emphasis on digital marketing campaign execution.
  • 5 – 10+ years of experience shaping digital marketing strategies with a history of delivering highly successful user acquisition and engagement activations (marketing qualified lead creation).
  • Proficiency with marketing automation software and proven experience building/managing outbound and inbound campaigns (HubSpot experience strongly preferred)
  • Proficiency with WordPress, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and/or Canva
  • Strong understanding of contractor/B2B behavior and market trends and developing corresponding marketing strategies and campaigns preferred.
  • Must have high degree of initiative and work well without direct supervision
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Demonstrated ability to use marketing analytics to measure campaign effectiveness and make data-driven decisions.
  • Demonstrated strategic acumen to deliver relevant KPIs, insights, and recommendations to sales and marketing leadership and team members.




Required Education:

  • Bachelor’s degree in Business/Marketing or equivalent degree/experience required

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