Senior Manager of Strategic Marketing

3 weeks ago

Franklin, United States XSOLIS Full time
Manager of Strategic Marketing

About Us

Xsolis is an AI-driven technology company with a human-centered approach, fostering collaboration between healthcare providers and payers through real-time transparency, objective data for increased accuracy and alignment of medical necessity decisions, and more efficient outcomes. Dragonfly®, its AI-driven proprietary platform, is the first and only solution to use real-time predictive analytics to continuously assign an objective medical necessity score and assess the anticipated level of care for every patient, enabling more efficiency across the healthcare system. Xsolis is headquartered in Franklin, Tennessee.

Our Values:
  • Team First
  • Client Passionate
  • Always Curious
  • Deliver Excellence
Xsolis has been ranked on the Inc. 5000 and Deloitte Technology Fast 500 lists in both 2022 and 2023 as a fastest-growing private company, and was named 2022 Best in Business among private companies by the Nashville Business Journal. Xsolis executives have been featured in Becker's Hospital Review, Becker's Payer Issues, Chief Healthcare Executive, CIO Review, Managed Healthcare Executive, Medical Economics, HIT Consultant, Healthcare IT Today, among other leading publications.

For more information, visit www.xsolis.com.

Position Summary Details

As a Manager of Strategic Marketing, your work will be the glue that binds our brand and innovation strategy to the external tactics we need to drive success in Sales and Marketing and achieve results.

Our marketing team is creative, collaborative and passionate about what we do. We're looking for a Manager of Strategic Marketing to join our team to help drive awareness, engagement and adoption of our provider and health plan/payer offerings. Working closely with the marketing, sales, product marketing/management, and the leadership team, you will drive strategic campaigns and activations including messaging, content, development of sales/partner/customer enablement materials, and lead generation initiatives for Xsolis' offerings.

Essential Duties & Responsibilities

The essential functions include, but are not limited to the following:
  • Understand the competitive landscape and their positioning and messaging to create differentiated, compelling strategic campaigns and content.
  • Understand our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing content and deliverables based on what you learn.
  • Contribute to and execute against a demand generation focused marketing plan for the in-market. launched products and services you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Partner closely with Product Marketing and Product Management to place newly launched offerings into the marketing plan driving external promotions.
  • Develop promotional material, email marketing campaigns and collateral resource library to support assigned business/product/services. Responsible for all digital assets, including websites.
  • Implement and manage effective demand generation strategy by persona including webinar, tradeshow and conference organization, content and approach working across the Marketing team to execute.
  • Partner closely with Senior Leaders and clients to drive content for paid presentations and activations.
  • Work with Marketing team to assess the effectiveness of the marketing programs on an ongoing basis, and implement improvements to marketing programs based on results.
  • Understand and support our sales channels; develop internal tools and external collateral and teach them how and when to use them.
  • Willing and able to "Roll up sleeves" and execute plans with minimal support and guidance from others. Must tactically execute
Minimum Qualifications (Knowledge, Skills, and Abilities)
  • 5+ years of applicable professional B-to-B marketing experience spanning in-person and digital events, digital marketing, advertising, and content development with an invested interest in omni-channel, strategic marketing programs
  • Bachelor's degree in business or marketing OR equivalent years of relevant work experience
  • Healthcare marketing experience
  • Extremely Proficient in Microsoft Word, PowerPoint, Outlook and Excel
  • Experience with Salesforce and Pardot a plus
  • Exceptional ROI-tracking skills, able to prove what is -or isn't-working
  • Highly effective communicator through email, phone, video, and in person
  • Must be comfortable in front of large, senior groups, and a solid writer
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player
Working Environment and Travel Requirements
  • Work is typically in a normal office administrative environment involving minimal exposure to physical risks.
  • Position requires little to moderate physical activity. Mostly sedentary work exerting up to 10 pounds of force occasionally or a negligible amount of force to lift, carry, push, pull, or otherwise move objects. Work involves sitting most of the time, but may involve walking or standing for brief periods of time. No significant stooping is usually required.

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.

Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Where We'll Go Together

Our company will become the new standard for utilization management. You'll be a core part of realizing that goal and a valued contributor to the culture and climate we wish to create. Our wins are your wins, and we're dedicated to making you feel your work matters (it truly does).

If any of this speaks to you, let's get in touch.

Candidates must successfully pass a background check and drug screen prior to beginning employment with XSOLIS.

XSOLIS is an equal opportunity employer that is committed to hiring based upon merit, skills, experience, and qualifications. We recognize the importance of an inclusive and diverse workforce that celebrates all individuals from all walks of life. We encourage everyone to apply regardless of gender identity, race, veteran status, age, sexual orientation, or any other protected class.

All employees of XSOLIS fall under the same security role, which includes access to sensitive information, including proprietary data and PHI.

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