Senior Brand Manager

2 weeks ago

New York, United States HireTalent - Diversity Staffing & Recruiting Firm Full time

The role of Brand Experience Team Product Manager is the key owner of the onsite customer experience, dedicated to a specific brand in the client Companies Portfolio. They are a Digital Product leader that makes every decision with the customer at the center: continuously optimizing the brand.com user experience, in collaboration with the Global Brand, User Research, Product UX & Design, Brand Creative, Data Scientist, Tech Leads, Content Strategists, and additional business stakeholders.


This role is for client Online. The PM will work on a specific client brand (to be assigned) globally and partner with the individual brand team.

Candidate should have experience in:

  • Establishing and measuring success against OKRs in ecommerce
  • Managing cross-functional and empowered Digital Product teams in an agile environment
  • Leveraging product & data analysis and user insight / data tools such as: Google Analytics, heatmaps, user testing, surveys, etc. to make daily and long-term decisions
  • Managing cross-team multi-year roadmaps for customer-facing digital products
  • Demonstrated understanding of the techniques and methods of modern product discovery and product delivery.
  • Demonstrated ability to figure out solutions to hard problems with many constraints, using sound judgement to assess risks, and to lay out your argument in a well-structured, data-informed, written narrative.
  • Proven ability to engage with engineers, designers, and company leaders in a constructive and collaborative relationship.


Key Responsibilities:

  • Collaborate closely with the Global Brand teams, understanding brand strategy & changes to inform the Brand Experience product backlog
  • Use data to drive decision making and prioritization, focusing on the right things, not all the things
  • Proactively audit brand.com experiences & data and prioritize updates accordingly
  • In collaboration with UX, dive deep into customer feedback through multiple internal & external tools & insights to add to backlog prioritization
  • Drive a test & learn environment through education on minimal viable product, on-site experimentation, user testing, analysis
  • Measure KPIs of all changes and use to inform backlog
  • Document & consult biz teams on digital capabilities of existing products and how to leverage these in new and interesting ways
  • Ensure continuous alignment within the product organization to cascade the strategic & brand initiatives to all team members and impact on roadmap
  • Develop and communicate the brand-specific Roadmap based on generic product roadmap and in collaboration with the brand stakeholders and Product Discovery Product Manager
  • Ensure all global + regional business brand teams' feedback is incorporated into roadmap
  • Participate in Inspect & Adapts to create team and process improvement roadmap in partnership with the Release Train Engineer
  • Learn client suite of digital products & current + future capabilities to support solutions in the fastest way
  • Share learnings from Brand to other Branded Experience Teams


Needed Skills:

  • Ability to build and maintain strong collaborative relationships with brand stakeholders
  • Highly collaborative & solution-oriented with good conflict resolutions skills
  • Ability to enact change quickly and pivot between many competing priorities
  • Ability to develop team members by inspiring, encouraging and providing constructive feedback
  • Strong leadership skills especially in leading without authority
  • Ability to work directly with both non-technical business stakeholders and technical teams and translate between them
  • Experience in analytics and consumer behavior tracking


Background:

  • We empower our brand experience product teams to solve hard problems – customer problems and business problems – in ways that our customers love, yet work for our business. Our product teams are cross-functional, generally comprised of a product manager, UX, data scientist, a delivery manager, and several engineers + QA.
  • We staff our product teams with the skills necessary to come up with effective solutions that are valuable (our customers choose to buy or use), viable (the solution works within the many constraints of the business), usable (the user can figure out how to use) and feasible (our engineers have the skills and technology to implement).
  • While the product designer is accountable for ensuring the solution is usable, and the engineers are accountable for ensuring the solution is feasible, the product manager is accountable for ensuring the solution is both valuable and viable.
  • This means that the product manager must contribute to their product team a solid knowledge of the various constraints of the business – constraints from marketing, customer service, creative, legal, and privacy are typical examples. The product manager must also contribute to the product team a deep knowledge of our users and customers, and the data about how our customers engage with our products. Finally, the product manager is expected to track industry trends and the competitive landscape as they pertain to her product.
  • While each member of the product team may be accountable for a specific risk, we look for product managers that understand that consistent innovation is the result of each member of the product team contributing their passion and their ideas. The product manager must collaborate closely with all team members to discover effective solutions, and then work together to deliver those solutions to the business.
  • While we empower our product teams to figure out the best solutions to the problems that need to be solved, we also hold those teams accountable to the results. Releasing is necessary, but not sufficient. We look for product managers that are not afraid of signing up for results, even when this means they have to work through others to achieve the necessary results.
  • This job, as with the other roles on the product team, is an individual contributor role. You will need to be able to influence your teammates, as well as colleagues, stakeholders, and key executives, through your use of data and logic.

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